Principal Analyst, Mobile
eMarketer is looking for an analyst to lead our coverage of mobile technology and its evolving impact on marketing, media, commerce and consumer behavior.
This is the perfect job for someone with extensive knowledge of mobile and digital marketing in general. It’s also for someone who gets excited about communicating that knowledge to companies like our clients—some of the largest brands, agencies and media outlets in the world.
You may have gained your experience as a writer, analyst or researcher in a relevant field, or you might have developed it as a digital marketer or product manager. Either way, we want someone who’s inventive, insightful and curious—someone able to put his or her own stamp on eMarketer’s coverage and provide unbiased, essential information that our clients can put to use immediately. The ideal candidate would have these paired qualities:
- Creativity, but also deep attention to detail
- Hard-core data analysis skills, but also the ability to write well
- Independence of thought, but also the ability to collaborate
The analyst’s chief responsibility is writing reports, done in partnership with our research, forecasting, interview and charts departments. eMarketer reports are long-form (roughly 5,000 words), data-driven narratives that help our clients navigate the current challenges of doing business in a digital world, and prepare for what’s coming.
The analyst is responsible for identifying trends and important topics relevant to mobile, writing approximately eight reports per year on these topics, and coordinating additional coverage as needed. Having a broad understanding of the challenges that marketers face, on a strategic and tactical level, is an important part of this role, as is the ability to work independently as well as part of a group.
Our topical coverage of mobile has included reports on consumer time spent with apps vs. the mobile web, mobile messaging app usage, mobile marketing, mobile ad targeting/measurement, ad pricing trends, Snapchat’s ad offerings and the use of location data. While this is a US-centric role, some international work will also be involved, possibly in collaboration with other company analysts or freelancers.
In addition to writing reports, the analyst will be expected to present work in webinars or live settings, including conferences or TV or radio interviews. The expected output is roughly three or four presentations per year—any experience presenting will come in handy.
If you’re ready to put everything you’ve learned so far to use in a challenging but also highly rewarding and energy-filled environment, please be in touch.
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