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Sr. Manager, Self Service Growth/Campaigns

United States

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at .

As the Senior Marketing Manager for product led growth (PLG), you will operate from a user-first approach and orchestrate the marketing strategy to improve the growth of Elastic Cloud. You will be an integral part of a newly formed, cross-functional PLG team owning the planning and executing of a product-led marketing strategy. With over 29%+ growth quarter over quarter, we need a true self starter who is able to always stay on top of the priorities in our fast-paced environment.

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This role will report to the Snr Director of Global Marketing Strategy, and you will collaborate with cross-functional teams to devise and implement innovative marketing strategies sought at attracting and retaining self-service customers, boosting revenue, and growing Elastic Cloud's market share.
  • This unique role combines growth marketing and product management, and will require working cross-functionally to drive impact across every step of the customer journey
  • Working with the wider marketing organization (including but not limited to campaigns, web, SEO and paid digital), build out new and integrate with existing acquisition campaigns and experiments sought at generating striking user growth.
  • Work with customer engineering and marketing campaigns to craft nurture emails that guide potential customers in understanding and succeeding with Elastic Cloud.
  • Partner with PMM, web, engineering, and consumption teams to map out self-serve user journeys to enhance self-service adoption.
  • Assist the PLG team in designing and building a streamlined sign-up experience.
  • Analyze qualitative and quantitative data to identify user actions and engagement rates, optimizing onboarding flows accordingly.
  • Monitor metrics to pinpoint areas for improvement and explore innovative ways to impact core metrics.
  • Align with Cloud Provider marketing team to ensure marketplace optimizations.
What We Are Looking For:
  • Demonstrated experience (8+ years) in growth marketing, growth product management, or similar roles, preferably in technical products or open source ecosystems.
  • Strong analytical skills to interpret data, derive actionable insights, and make data-driven decisions.
  • Proficiency in stakeholder management, particularly with senior leaders, and a collaborative demeanor.
  • Expertise in B2B marketing across various digital platforms and channels.
  • Familiarity with the data ecosystem and buyer personas.
  • Proficiency in marketing analytics tools and automation software.
  • Previous experience in open source environments.
  • Knowledge of SEO standard methodologies.
  • Experience in partner marketing and collaborating with Cloud Providers.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$128,200 - $202,900 USD

The typical starting salary range for this role in the select locations listed above is:

$153,800 - $243,300 USD

Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Please see here for our Privacy Statement.


Client-provided location(s): United States
Job ID: elasticsearch-5944218
Employment Type: Other