Sr. Marketing and Customer Business Analyst

Sr. Marketing and Customer Business Analyst

GoAhead Tours

Boston, MA, United States


Do you have an obsession with numbers and interpreting the stories they tell? As part of GoAhead’s Analytics team, you will work with a team of analytics professionals in the development of intelligent analyses backed by quantitative data that guide our strategic, tactical and operational business decisions.  You will proactively and upon request work with identifying trends that suggest new marketing & business opportunities and follow through with the recommendation of key strategies to leverage opportunities.  You will serve as an evangelist for the power of data analytics and present findings and recommendations to key stakeholders. You will participate in the development of organizational benchmarks of key consumer metrics and performance indicators.


The role

  • Leverage data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition and promotional campaigns.
  • Use your statistical skills to develop hypothesis and build models to predict customer repeat and referral rates, Customer life-time value (LTV), customer response rate, tour actualization, etc.
  • Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize various areas of business such as marketing, operations and sales performance
  • Generate insights and recommendations and present these to the senior management
  • Mentor junior team members and develop team



  • Strong analytical aptitude with practical business experience – degree in Statistics, Mathematics, Business, Economics, Finance, Computer Science, related field OR demonstrated analytical and technical ability
  • 5+ years of experience as front-end business analyst supporting marketing, finance and customer functions, performing reviews, analysis and making recommendations on current and future marketing initiatives.
  • Must have on the job real world experience developing business models.
  • Must be able to write SQL queries, comprehend requirements and extract data to support analysis require
  • Excellent analytical, communication and presentation skills, 
  • Must be proficient using Excel and PowerPoint
  • Experience in both digital and print media marketing would be a strong asset.
  • Working knowledge or exposure to Google Analytics, Qlikview, Tableau and SalesForce.com would be a strong asset
  • A team player and have the ability and desire to collaborate effectively
  • Entrepreneurial mindset & sense of urgency and accountability
  • Must be able to communicate clearly and effectively in explaining insights to non-technical staff 


Go Ahead Tours offers industry-leading group tours to destinations around the world. For more information, visit www.goaheadtours.com.

Go Ahead Tours is a division of EF Education First, the world leader in international education. Founded in 1965, EF’s mission is to Open the World Through Education. To date, EF has helped more than 15 million people learn a language, discover the world or earn an academic degree.

EF is an equal opportunities employer. EF offers competitive salaries and a multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you.

For more information, visit http://careers.ef.com


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