Senior web analyst

As Senior Web Analyst you will own web analytics for multiple websites under EF.com. You will work across several Agile development teams to provide expertise on web tracking, AB testing and optimization. You will take part in the planning new web initiatives to make sure analytics is part of the projects from day 1. During development-projects, you will help define metrics and set up reports to measure results.

Because EF is not a 100% online business an additional challenge is that we have to connect the dots between online and offline behavior to be able to see the full picture and understand impact and conversions. You will collaborate with the BI team to cross map this data and also define attribution model and scoring. In addition to working with the teams in Zurich you will also work with our central Web Team in London to establish tracking and analytics tools standards.

The Perfect candidate will have 5+ years of experience in a comparable role, experience working with large B2C websites, a passion for elegant technology and design and the ability to focus the organization around numbers and working data driven. We expect that you will be fluent in web analytics tools, confident with SQL and a master at visualizing and explaining data.


The Challenge

EF.com is our main web site, present in 55 market and 70 languages around the world. We are now on a journey to reimagine the customer experience, which will result in major changes on the web site and across digital touchpoints. We want he site represents our products in the best possible way and that our users can find the information they want. We want to offer full e-commerce as a complement to our traditional offline sales. There are many interesting challenges in terms of information architecture, UX, technology and organizational change.  We are now hiring talented, creative people to be a part of this transformation.

About us

EF stands for "Education First". Since 1965, we have helped millions of people transform their lives by breaking down the barriers of language, culture and geography. Our language centers for youth, adults and professionals combine in-school teaching with innovative language-learning technology. We offer intensive language instruction abroad through courses that run from 2 to 52 weeks 

We are today 46,500 staff, faculty and teachers, working in 540 offices and schools across 54 countries. While we continue to grow, we strive to stay small to ensure agility, smart thinking and a fun place to work.

 


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