Search Marketing Analyst

You will:
  • Plan, manage bids, and optimize Pay Per Click (PPC) campaigns on top search engines and portals, such as Baidu.
  • Manage campaigns based on budgets and target goals from responsible products.
  • Build and expand on product-relevant keyword lists for responsible products.
  • Develop and test effective keyword ad creative.
  • Oversee reporting, analysis, and optimization of all PPC campaigns on an ongoing basis.
  • Communicate regularly with product marketing teams and markets regarding timeline, budget, and deliverables.
  • Continually monitor the paid search landscape.
  • Coordinate landing page development with Web Developer and Product Marketing teams.

You have/are:

  • Graduation from an accredited four-year university with a business or technical degree or equivalent and strong academic credentials, a plus.
  • Advanced analytical (quantitative), and organizational skills.
  • Ability to work effectively in a cross-functional team environment.
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
  • In-depth understand of the search engine marketing industry preferred.
  • Advanced Excel skill strongly preferred.
  • Strong verbal and written communication skills.
  • Understanding of statistics a plus.
  • Good copy writing skills in Chinese a plus;
  • Fluency in English a definite advantage;

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