PR Manager

The Role

EF Education First, the world's leading private international education company, seeks a talented ambassador for one of China’s most successful brands. EF is a rapidly growing and dynamic company that needs someone equally dynamic to be the public face of our organization in China. 

As the Regional Manager of EF China's PR and Communications team, you are the main regional representative for EF to the media and general public.  With a natural instinct for both strategic thinking and meticulous execution, you will work closely with internal and external partners, and strive to continue to make EF the most admired product and employer brand.

Reporting to EF Senior Director of PR and communication, you would help set and execute EF's corporate vision in northern China. Crisis management, strategic planning, and senior media relations are integral parts of your job.


You will:

  • Work closely with head of China PR to develop China PR strategy, media programs and press content. Execute on corporate and product PR covering the company, products and employer branding;
  • Manage media relations in the assigned region, and pitch for media opportunities from content perspective, proactively and reactively;
  • Generate content within the company and distribute accurately to the target outlets;
  • Providing media training to interviewee candidates, and work as professional consultant in crisis disposal;
  • Organize PR and government related events in the assigned regions;

You have/are:

  • Bachelor’s degree or above from top universities; journalism, communication or business discipline preferred.  
  • 5- 7 years working experience in publication/public affairs, 2-3 years of management experience with  well-known companies;
  • A good relationship keeper & builder with media and related vendors.  Familiar with media working procedures;
  • Highly responsible, self-motivated, good communicator and negotiator; proficient in oral and written English and Chinese;
  • Mature and able to work with senior executives from around the world

EF Education First is the world leader in international education, an industry that is currently worth $50 billion and growing by almost 30% each year. Our mission is ‘Opening the World through Education.’ We have helped millions of people learn a language, discover the world, or earn an academic degree.
Founded in 1965 by entrepreneur Bertil Hult, EF now operates more than 460 schools and offices in 52 countries and has 35,500 employees. A privately held company, EF has 15 divisions offering a range of programs within language schools, educational travel, academic degrees, and cultural exchange. As our business continues to expand to all corners of the world, we are constantly looking for talented people to join us.

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