Email Marketing Specialist (HTML)

Email Marketing Specialist (HTML) 
Go Ahead Tours (a division of EF Education First) 
Cambridge, MA, United States 

At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible do just that. 

About the role: 

As part of the CRM Marketing team, you will have an integral part in shaping, building and delivering compelling marketing communications that inspire and delight. You will take the lead in building email templates that amaze our customers with relevant, personalized content. You will be responsible for running and executing all email marketing campaigns with a focus on HTML/CSS build, responsive design, automation workflows, customer segmentation and A/B testing.  You are passionate about continuously testing and optimizing our emails by implementing our learnings and industry best practices.   


You will… 

  • Develop and modify responsive email and email templates with HTML  
  • Set up dynamic content elements to create personalized emails at scale  
  • QA and troubleshoot email campaigns across multiple platforms, browsers and email clients 
  • Analyze and compile key learnings from email campaigns in order to optimize existing and new communications  
  • Work closely with in-house copywriters and designs to provide guidance on email best practices 
  • Partner with relevant business stakeholders to understand program objectives and define campaign needs 
  • Be a part of a team that is passionate about delivering the best customer experience 


You are 

  • Inquisitive- You love to figure things out, where others may have failed – you find a solution 
  • Student- You love to learn, and have a hunger to constantly improve yourself 
  • Positive- You’re an eternal optimist, and you never give up 
  • Team Player- You want to be part of a team that motivates and inspires you 
  • Multi-Tasker- You know how to juggle responsibilities and are willing to take on any role that may require attention 


You have… 

  • STRONG knowledge of HTML & CSS. Must be able to troubleshoot without WYSIWYG assistance 
  • 3+ years’ experience in hands-on management and deployment of email marketing programs in Salesforce Marketing Cloud (Exact Target) OR comparable platform 
  • Proficiency coding AMPscript or a similar server-side scripting language to create dynamic content. Experience using relational databases is a plus 
  • Experience creating complex email automations and customer segments 
  • Strong attention to detail – nothing gets past you! 
  • Positive, proactive and independent attitude to continuously improve the CRM processes 


We Are 

  • We’re travelers, innovators, thinkers and doers 
  • We help adults of all ages discover the world 
  • Open and collaborative - not a cubicle in sight 
  • We’re global - we have offices and schools in over 50 countries 
  • Dedicated - we really do believe in “work hard - play hard” 


EF Education First is the world’s largest international education company – providing life-changing educational experiences to create global citizens. We offer millions of people the opportunity to learn a language, travel abroad, experience another culture or earn an academic degree. Since 1965, EF’s mission has been opening the world through education.  Our 52,000 employees have a worldwide presence in over 600 schools and offices within 50 countries. For more information about our career opportunities, visit  
EF Go Ahead Tours is a division of EF Education First, learn more about our tour offerings at  


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