Director of User Journey Design, Digital Marketing

Job Description

  • Design, create, measure and continuously improve user journey experiences on multiple digital platforms to cope with company's branding and lead generation strategies
  • Working closely with marketing team, copy writers, designers and developers to optimize existing designs and experiences, and build new pages, functionalities and features to maximize marketing and sales funnel conversion
  • Creating performance based lead generation approaches to exceed revenue and profitability goals
  • Creating compelling and highly usable interfaces for mobile app, mobile web and web, based on business / user requirements and market needs.
  • Measure and evaluate customer usability and satisfaction from user experience perspective
  • Be the champion of communicating and balancing global design guidelines vs localization needs
  • Liaise with external vendors and internal stakeholders on various digital marketing projects

The Successful Applicant

  • Bachelor degree holder in Marketing & Communication, Digital, e-Commerce or relevant discipline
  • 8 years of digital marketing experience with 3+ year experience in building user experience
  • Experience in creating user flows, sitemaps, wireframes, personas, User Interface Specifications, prototypes, etc.
  • Extensive experience in online user behavior and website/mobile application design strategy to enhance targeting and improve user engagement
  • Knowledge and experience in areas of user research and usability methods, design, and analysis
  • Excellent communication and presentation skills to convey creative concepts
  • Small team management experience preferred
  • Fluent communication, both written and spoken, in English and Chinese

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