Director of Sales Training

Director of Sales Training

Director of Training—GO AHEAD TOURS



Go Ahead Tours is a division of EF Education First, the world leader in international education. Founded in 1965, EF’s mission is to Open the World Through Education. To date, EF has helped more than 15 million people learn a language, discover the world or earn an academic degree. Go Ahead Tours offers industry-leading group tours for adults to destinations around the world. For more information, visit

About us

  • We are travelers, innovators, thinkers, and doers
  • We believe in relationship driven sales
  • In the last year, our sales team has traveled to 40 countries, with plans to travel to 38 more in the next 6 months
  • We are open and collaborative- there isn’t a cubicle in sight
  • We have proven that working hard can be fun


You are

  • Bold, unconventional, and fearless with a true entrepreneurial spirit
  • Knowledgeable and interested in various sales techniques and strategy
  • An influential communicator and an effective listener; people enjoy talking to you because you address questions/concerns in a positive and productive way
  • Tenacious and creative; you believe no task is impossible and are consistently seeking innovative ways to problem-solve
  • Analytical and resourceful; you are able to look objectively at sales trends to determine opportunities for growth and improvement
  • Eager to grow the Go Ahead brand; you are able to discern what makes our product unique and are excited to expand upon and promote those characteristics
  • Competitive; you are goal-driven and can easily rally your colleagues around a common objective
  • Passionate about travel, and are driven by an innate desire to help others see the world and expand their cultural understanding
  • A team-player, motivated by helping others succeed and developing our team


About the role
This is a dynamic and immersive role that positions you at the very heart of the Go Ahead sales initiatives. You will be responsible for learning Go Ahead’s many unique itineraries and maintaining an in-depth knowledge of the product and tour components. You would be an integral member of our Sales and Services Teams and would help to develop and lead an extensive Sales Training Program, which focusses on content for both new and experienced sales representatives, and our customer service department. This program should unify our teams’ vision and goals, while also remaining adaptable to each departments’ needs and strategy.



  • Manage a small team of Sales Trainers to align strategy and goals across the business
  • Communicate between Sales, Service, and Product Development teams to ensure information and sales techniques are consistent
  • Work closely with Sales Directors and our Analytics Team to prioritize sales initiatives and develop strategy
  • Develop a training program that introduces our new hires to Go Ahead’s itineraries and sales techniques, and offers continual support to experienced Sales team members
  • Provide a consistent feedback loop to product development and marketing based on customer and competitive insights gathered during the sales process
  • Learn and memorize Go Ahead’s many itineraries and programs, and understand what makes them unique
  • Lead immersive and engaging trainings across our Sales and Customer Service teams
  • Understand product updates and communicate messaging of important changes to our Sales and Service teams
  • Provide a consistent feedback loop to product development and marketing on sales trends based on customer and competitive insights
  • Continuously juggle and prioritize tasks
  • Consistently demonstrate an entrepreneurial positive attitude
  • Travel between our offices in Boston, Denver, and Toronto to ensure consistency and inclusive understanding
  • Both travel and prior sales experience required



Benefits of working with Go Ahead Tours

  • Market-leading healthcare and benefits
  • Outstanding vacation time – three weeks to start – four weeks after year one
  • Paid international travel at least once a year



About EF Education First
We’re 43,500 small. We’re teachers and students, creatives and analysts, visionaries and doers. We are 120 nationalities—and counting. Together, we open the world through education, breaking down barriers of language, culture and geography all over the world. Over the past 50 years, our mission has grown to include a diverse range of programs that give millions of students of all ages the freedom and confidence to explore the world through language, travel and academic opportunities. Follow us on LinkedIn or check out to learn more about our amazing team, products, and customers.

EF is an equal opportunities employer. EF offers competitive salaries and a multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you.


See Inside the Office of EF Education First

EF Education First is the world leader in international education. At EF, everything employees do is centered around the company’s mission: opening the world through education. Since it was founded 50 years ago, EF’s language learning, educational travel, and cultural exchange programs have helped people of all ages and nationalities become citizens of the world.

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