Associate Director, Customer Insights & Analytics

Associate Director, Customer Insights & Analytics

EF Go Ahead Tours

Boston, MA, United States

Do you have an obsession with numbers and interpreting the stories they tell? As part of EF Go Ahead Tour’s Analytics team, you will work with a team of analytics professionals in the development of intelligent analyses backed by quantitative data that guide our strategic, tactical and operational business decisions. You will proactively and upon request, work with identifying trends that suggest new marketing & business opportunities and follow through with the recommendation of key strategies to leverage opportunities. You will serve as an evangelist for the power of data analytics and present findings and recommendations to key stakeholders. You will participate in the development of organizational benchmarks of key consumer metrics and performance indicators.

The role

* Responsible for analytics initiatives focused on all aspects of the customer lifecycle, including customer acquisition, optimizing contact strategies, promotional strategy, and building loyalty to drive long-term business growth.

* A thought leader, working closely with business stakeholders to provide strategic insight and recommendations to drive ongoing growth.

* Use your statistical skills to develop hypothesis and build models to predict customer repeat and referral rates, Customer life-time value (LTV), customer response rate, tour actualization, etc.

* Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize various areas of business such as marketing, operations and sales performance

* Generate insights and recommendations and present these to the senior management

* Manage and mentor a team of analysts


* Strong analytical aptitude with practical business experience – degree in Statistics, Mathematics, Business, Economics, Finance, Computer Science, related field OR demonstrated analytical and technical ability

* 5-6+ years of experience as a management consultant or front-end business analyst supporting marketing, sales, finance and customer functions, performing reviews, analysis and making recommendations on current and future marketing initiatives.

* Must have on the job real world experience developing business models.

* Must have prior management experience overseeing and directing teams of analysts.

* Must be have SQL proficiency and be able to queries, comprehend requirements and extract data to support analysis require

* Must have Tableau proficiency and ability to build actionable dashboards.

* Excellent analytical, communication and presentation skills,

* Must be proficient using Excel and PowerPoint

* Working knowledge or exposure to Google Analytics, and is a strong asset

* Experience in both digital and print media marketing is a strong asset.

* A team player and have the ability and desire to collaborate effectively

* Entrepreneurial mindset & sense of urgency and accountability

* Must be able to communicate clearly and effectively in explaining insights to non-technical staff

* A passion for travel and exploring the world

ABOUT EF Go Ahead Tours

We are entrepreneurs. EF Education First is a global, organically collaborative, and mature organization. We are the world’s largest privately held education company. Our mission is to break down barriers in language, culture and geography for a broad range of environments and people.

EF Go Ahead Tours is a division within EF providing group travel opportunities to adults. You get the best of both worlds: the fast pace of a start-up and the benefits of a large company.

See Inside the Office of EF Education First

EF Education First is the world leader in international education. At EF, everything employees do is centered around the company’s mission: opening the world through education. Since it was founded 50 years ago, EF’s language learning, educational travel, and cultural exchange programs have helped people of all ages and nationalities become citizens of the world.

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