Director of Marketing

3 weeks agoWaukesha, WI / Remote

Position Overview:

Eaton Corporation is currently seeking a Director of Marketing for our Power Delivery & Regulation Division (PDRD). This position will be based in our Waukesha, WI location.

Reporting to the Sr VP/GM (PDRD), this role provides overall strategic direction and leadership for the sales and marketing functions within PDRD (total annual revenue of $700M+).

The Marketing Director works closely with the business Senior VP/GM, Division Staff and PRD staff in the development and deployment/execution of the division's strategic plan. This person will ensure that any sales and innovation strategies are closely linked to the division's strategy for growth, profitability and operational success. This requires close collaboration with the senior leadership team, division, staff, and marketing organization both within and outside of PDRD. The Director Marketing is also responsible for leading efforts in researching, analyzing and investigating future potential business development opportunities, including partnerships, JV's and acquisitions in support of the strategic plans.

Essential Responsibilities:

  • Develop the business strategy by analyzing key market trends including competitive products, regulatory and legislative developments and technological advances
  • Guide and hold accountable Product Line Managers (PLM's) for execution of the strategic marketing initiatives defined in the PDRD Strategic Plan and the annual Profit Plan
  • Build and develop talent within the marketing organization through coaching, training, and focus on succession planning
  • Co-lead new product introduction (NPI) roadmap and execution utilizing Eaton ProLaunch tools to meet changing market needs in a competitive environment. This involves increasing the value of the product portfolio, introducing differentiable solutions, and filling gaps in the overall product offering
  • Jointly develop a sales growth strategy and programs to increase market share in existing markets and identify and develop new markets
  • Collaborate and introduce product/marketing promotions and other sales programs to deliver top-line sales revenue objectives
  • Focus on effectively increasing margins by balancing objectives of growth and profitability through effective product management (optimal portfolio, product mix, pricing approach, customer targets) to deliver volume, gross margin and return on sales goals
  • Drive development in codes and standards by leading national Codes and Standards initiatives and industry relationships for the Power Delivery and Regulation Division
  • Identify inorganic growth opportunities and adjacent markets that we may pursue through acquisition or partnership and cultivate relationships with identified targets
  • Effectively manage cross-functional interfaces in a manner harmonized with CRDS' overall operating principles. Guide direct reports to achieve same balance in the performance of their responsibilities
  • Maintain and enhance positive working relationships with sales management and the agency base. Gather VOC, present NPI and facilitate issue resolution as required
  • Participate and contribute to necessary monthly business processes and initiatives including forecasting, demand planning, employee development, operational alignment, and sales communications

Position Criteria:

  • Strong leadership and communication skills
  • Strong interpersonal skills to quickly navigate difficult challenges internally, externally, and within the overall team
  • Must understand the concepts of price realization and value based pricing
  • Prior experience directly dealing with sales staff and distributors
  • Knowledge and/or experience with electronic tools such as Power BI, Cognos, BidManager
  • Understanding of the electrical market and working knowledge of electrical products and solutions
  • Knowledge of Strategic Planning, Profit Planning, Road mapping and ProLaunch
  • Ability to travel 25%


Basic Qualifications:

  • Minimum ten (10) years of experience in sales, marketing or related position in the electrical industry
  • Minimum five (5) years of experience leading people
  • Must be legally authorized to work in the United States without company sponsorship now or in the future

Preferred Qualifications:

  • Previous experience in Engineer to Order business; operations, sales/product management, project management)
  • Previous PLM Experience in Engineered to Order Product Lines
  • Strong executive level communications capabilities and the proven ability to execute strategies


  • An undergraduate degree from an accredited institution is required
  • An advanced degree is preferred


  • Eaton recognizes this role as a critical position within the corporation and will create a compelling package consisting of a base salary, employee incentive compensation, including long term incentive and complete benefits


  • This position will be based in our Waukesha, WI location


Why Work At Eaton:

2022 Annual Investor Conference:

Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 412-893-3600 to discuss your specific need. Only accommodation requests will be accepted by this phone number. All other inquiries related to your job search will not be supported by this phone number.
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power - today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we're accelerating the planet's transition to renewable energy, helping to solve the world's most urgent power management challenges, and doing what's best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries.

Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company's operations by at least 50 percent by 2030.

Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above.

Job: Marketing

Region: North America - US/Puerto Rico
Organization: PSD Power Systems Division

Job Level: Director
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes - Hybrid
Does this position offer relocation?: Relocation from within hiring country only
Travel: Yes, 25 % of the Time

Client-provided location(s): Waukesha, WI, USA
Job ID: Eaton-139958

Perks and Benefits

  • Health and Wellness
    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits
    • Birth Parent or Maternity Leave
    • Adoption Assistance Program
  • Work Flexibility
    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks
    • Casual Dress
    • On-Site Cafeteria
  • Vacation and Time Off
    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Summer Fridays
  • Financial and Retirement
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development
    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion
    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)