VP of Brand

    • Palo Alto, CA

About Earnin:

Earnin is a community-supported financial platform with a suite of tools that let people take control of their financial future. Earnin started out by solving one of the greatest – and least discussed – inequities in the American financial system: the practice of employers paying workers bi-weekly. Earnin's core product, Cash Out, allows people to access the pay they've already earned. There are no loans or hidden costs. People pay what they choose. Other products include: Balance Shield, which helps prevent overdrafts, a financial calendar that helps people budget and schedule payments, and Tip Yourself - a revolutionary free social savings app.  

Funding: Series C, current funding partners include Andreessen Horowitz, DST, Matrix Partners, Ribbit Capital, Felicis Ventures, and March Capital. 

Join us and help build a new financial system focused on fairness and people’s needs.

You can help make a difference.

As VP of Brand you’ll:

  • Establish Earnin as the product and service that empowers people in the United States to reach their financial goals while relieving financial stress
  • Position Earnin as a trusted financial advocate and ally for all Americans
  • Build a meaningful emotional connection with community members and employees through a brand that inspires potential community members with enthusiasm, excitement, optimism, hopefulness, and triumph 
  • Hire, develop, and retain a high-performance, data-driven team
  • Drive demand to dramatically increase revenue
  • Drive traffic for organic growth and increase organic top of funnel
  • Lead the development of world-class brand campaigns, creative assets, and media buys that lift brand awareness and favorability while driving direct response performance metrics
  • Leverage multiple channels to tell our compelling story to a mass scale audience
  • Drive thought leadership, case studies, and success stories

 

What you'll bring: 

  • 7+ years product-driven brand building experience with a consumer product
  • Customer-centric decision-making skills, translating the voice of the customer into product and communication strategies
  • Data-driven thinking: the ability to define, measure and manage to quantifiable business, customer and financial metrics and goals
  • Experience cultivating strategic partnerships that build a brand and drive measurable business outcomes
  • Strong communication skills with the ability to distill complexity into clear messaging, concise strategy and actionable communications understood simply by different audiences (internal and external)
  • Creativity and innovative thinking with an appreciation for gut-driven, risk-taking action
  • A proven track record of propelling a brand and business forward
  • The ability to define, measure and manage to quantifiable business, customer and financial metrics and goals
  • Strong empathy and advocacy for the Community Members with an ability to glean insights and behavioral drivers to develop appropriate strategies and stories
  • Experience leading, influencing and working alongside a cross-functional group of marketing talent and marketing partners (ie media teams/digital marketing teams, creative teams, agencies, product teams, strategic partners)
  • Ability to think strategically while focusing on tactical and operational issues
  • Personally passionate about Earnin’s mission; embodies Earnin’s values
  • Self-aware of strengths and weaknesses as a marketer (knows what you are good at and what a strong team can bring)
  • Ideally experience in a highly competitive, direct-response industry (eg travel, direct-to-consumer, fintech, e-commerce, etc.)
  • Multi-faceted experience across consumer markets 
  • Ability to work in a fast-paced environment where continuous innovation is critical
  • We have a strict no asshole rule. You’re an amazing, well-liked, well-intentioned person who doesn’t play politics and doesn’t undermine peers or others around you. 

 

At Earnin, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. Earnin does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. Earnin is an E-Verify participant. 
 
Earnin does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.


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