Why We Work at Dun & Bradstreet
We are at a transformational moment in our company journey - and we're so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance with Dun & Bradstreet's Data Cloud and Live Business Identity, and we're wildly passionate and committed to this purpose. So, if you're looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!
Dun & Bradstreet's Marketing Department is divided into five distinct areas of practice. While independent by design, each practice operates with others as needed to achieve their collective goals and objectives: Customer Solutions; Marketing Global Communications; Digital Operations & Demand Creation; Customer Analytics & Insight; Content Marketing.
The Marketing Manager role is responsible for leading the development and creation of integrated direct marketing campaign strategies that support partner marketing, acquisition, and customer marketing. The Marketing Manager role will directly interface with functional leadership to define and implement strategies that will be applied to B2B marketing activities. Strong collaboration with Sales leadership will be required to understand opportunities and leverage internal and external resources to drive lead generation. The Marketing Manager will develop strategic plans and manage and execute marketing, promotion, and data management initiatives through the direct oversight of offline marketing channels including direct mail, email, and non-traditional media to drive profitable lead generation.
§ Manage end-to-end operational elements of campaign execution
§ Develop channel marketing plans leveraging business intelligence and prospect and customer segmentation strategies to drive relevant messaging and product targeting
§ Manage the timely development and deployment of creative assets to support email, direct mail, print, landing pages, and sales collateral, working with internal creative services team and outside agencies
§ Solve problems both strategically and creatively coupled with a passion and a willingness to be hands-on to ensure goals are being hit
§ Drive ROI performance via offline and online channel optimization
§ Measure performance and identify levers for improvement - design and analyze relevant reports, design A/B testing, and evaluate performance across various marketing channels to identify opportunities to optimize ROI
§ Execute projects within required timelines and budget
§ Act as main point person for managing campaign budget, invoicing, and accruals
§ Champion the sales team though enthusiastic collaboration and support
§ BA/BS required. MBA in Marketing/Finance or analytical field desirable. Agency experience a plus
§ Minimum of 4 years of experience in direct marketing campaign management with demonstrated success in managing successful, high-performing marketing programs for B2B and B2C brands
§ Previous experience with database segmentation strategy development
§ Direct experience developing advertising/promotional and direct marketing programs and materials
§ Direct experience managing and designing integrated campaign strategies
§ Knowledge of best practices for direct mail and email creative, database segmentation, and testing methodologies
§ Competent in direct marketing best practices including contact strategies, designing A/B testing, email delivery and deliverability issues, customer segmentation, and analytics/performance management
§ Strong Project management, communication, organizational, and analytical skills
§ Ability to work independently in a high-pressure, fast-paced environment
§ In-depth understanding of database marketing and ability to use data to build marketing plans
§ Experience in leading the development, testing, and implementation of automated and event-triggered email programs
Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.
We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.
Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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