Team Description
Marketing partners with teams across the company to set positioning and strategy, manage product launches, gather customer insights, and maximize our products' potential.
Role Description
Dropbox is used by over half a billion people around the world to be productive in their work and personal lives. Product marketing managers are responsible for planning and executing initiatives to drive growth and increased understanding of Dropbox in key markets. Partnering with product, sales, engineering, and other teams across the company, PMMs set positioning, develop the strategy, and own the execution of key launches and initiatives that push our brand and business forward.
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Responsibilities
- Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives
- Iterate on the value proposition for Dropbox and articulate use cases and value in all customer-facing messaging
- Develop and execute launch plans for new product initiatives, working closely with product management, engineering, PR, design, support and sales
- Drive awareness and understanding of Dropbox through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch)
Requirements
- 7+ years of product marketing experience
- Exceptional prioritization and project management skills
- Excellent communication skills: Written, verbal, and visual
- Experience interpreting competitive analyses, customer segmentation and other data sets
- Demonstrated ability to work closely with product, PR, design, and sales teams
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done