SEM Specialist

Role Description
The Digital Marketing team at Dropbox is looking for an analytical, creative, and results-oriented SEM specialist . As our hands-on search marketing expert you will be responsible for managing, optimizing, and scaling Dropbox's paid search program. The ideal candidate is a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing.
Responsibilities

  • Manage the process of building, optimizing, and expanding SEM campaigns on all major ad platforms (Google AdWords, Bing, Yahoo...)
  • Identify opportunities for keyword, geography, and channel expansion
  • Create SEM dashboards and monitor KPIs
  • Devise, launch, and measure all experiments from ad copy through landing pages
  • Conceive, create and test new landing pages
  • Identify and partner with external vendors
  • Work closely with the broader Digital Marketing team to devise and implement full-funnel user acquisition strategies
Requirements
  • 2+ years of experience in paid search campaign management
  • Proven track record of running Search Engine Marketing campaigns
  • Deep understanding of AdWords strategies and best practices
  • Ease with metrics measurement and funnel optimization
  • Basic SQL skills required
  • Familiarity with Tableau
  • Experience collaborating with external agencies
  • Exceptional writing, critical thinking, and communication skills
  • Familiarity of SaaS/enterprise software industry and trends
  • Digital agency experience is a plus
Benefits and Perks
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)


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