SEM Analyst

Team Description 

The Acquisition Marketing team generates traffic, trials, and leads through every possible customer touchpoint, including Ads, Content, Email, Notifications, and more. We are a metrics driven crew who find joy in the amalgamation of art and science. 

Role Description

The SEM Analyst will join the Acquisition Marketing team and use the full search toolbox to drive adoption of of Dropbox for Business and Dropbox Pro. As our hands-on search marketing expert  you will be responsible for managing and scaling all biddable media marketing channels, including SEM, Paid Social, and pilot new channels. The ideal candidate is a self starter with a deep understanding of Adwords, landing page optimization, analytics and testing.


  • Monitoring performance and optimizing our search campaigns.
  • Manage day-to-day PPC management and reporting
  • Create SEM dashboards and monitor KPIs
  • Devise, launch, and measure experiments from ad copy through landing pages 
  • Identify opportunities for keyword, geograhy, and channel expansion
  • Work with external agencies to assist, advise, and analyze international campaigns
  • Analyzing large data sets and generating thoughtful, actionable reports
  • Work closely with the broader Acquisition team to devise and implement full-funnel user acquisition strategies 


  • 2+ years of experience managing search marketing campaigns at scale
  • Deep understanding of Adwords strategies and best practices
  • Ease with metrics measurement and funnel optimization
  • Basic SQL skills required
  • Experience collaborating with external agencies
  • Exceptional writing, critical thinking, and communication skills
  • Familiarity of SaaS/enterprise software industry and trends

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