Product Marketing Manager, Productivity

Team Description 

Marketing partners with teams across the company to set positioning and strategy, manage product launches, gather customer insights, and maximize our products' potential.

Role Description

Dropbox is used by over half a billion people around the world, helping them be productive in their work and personal lives. Product marketing managers are responsible for planning and executing initiatives to drive awareness, understanding, and growth of Dropbox in key markets. Partnering with product, communications, sales, engineering, and other teams across the company, PMMs set product positioning, develop the go-to-market strategy, and own the execution of key launches and initiatives that push our brand and business forward.

Responsibilities 

  • Develop and execute launch plans for new product initiatives, working closely with product management, communications, engineering, design, support, and sales teams
  • Drive awareness and understanding of Dropbox through multi-channel campaigns, from strategy to launch-day execution
  • Iterate on the value proposition for Dropbox and identify use cases that resonate with our customers—then weave both of those inputs into compelling customer-facing messaging
  • Pilot campaigns to re-engage low activity users or to educate existing users about new features—designing the campaigns, leading their execution, and evolving the campaigns based on the results
  • Coordinate user and competitive research—both qualitative and quantitative—to better understand our users and competitive landscape, and then turn those results into actionable insights

Requirements

  • 2-5 years of product marketing experience
  • Exceptional prioritization, organization, and project management skills
  • Excellent communication skills: Written, verbal, and visual
  • Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings 
  • Demonstrated ability to work closely with product, PR, design, and sales teams
  • Self-starter and ability to build programs from scratch: Must have a positive attitude and willingness to roll-up their sleeves and get things done
  • Bonus if you’ve worked on lifecycle marketing initiatives

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