Performance Marketing Manager (SEM)

Role Description
The Performance Marketing Manager (SEM)will join the Digital Marketing team and use the full search toolbox to drive adoption of Dropbox Business, Dropbox Plus and Dropbox Paper. As our hands-on search marketing specialist you will be responsible for leading and scaling our paid campaigns on search engines across all EMEA markets. You will be a self starter with a deep understanding of AdWords, landing page optimization, analytics and testing.
Responsibilities

  • You will monitor performance of our company's search campaigns across EMEA markets
  • Take ownership for and build SEM dashboards and monitor critical metrics
  • Analyze large data sets and generate thoughtful, actionable reports
  • You will devise, launch, and measure all experiments from ad copy through landing pages
  • Conceive, build and test new landing pages
  • Independently own and handle day-to-day PPC optimizations
  • You will maximise opportunities for keyword, geography, and channel expansion
  • Identify and partner with external vendors to optimize Dropbox's digital marketing reach
  • Work closely with the broader Acquisition team to devise and implement full-funnel user acquisition strategies
Requirements
  • You will have a consistent track record handling search marketing campaigns at scale in multiple countries and languages
  • Deep understanding of AdWords strategies and trusted methodologies
  • Proficient knowledge with metrics measurement and funnel optimization
  • Basic SQL skills required
  • Experience collaborating with external agencies
  • You will possess extraordinary writing, critical thinking, and communication skills
  • Familiarity of SaaS/enterprise software industry and trends


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