Paid Acquisition Lead

Role Description

The Paid Acquisition Lead will join the Digital Marketing team and lead global adoption of Dropbox Business and Dropbox Plus along with your counterpart in EMEA. The role will be responsible for leading and scaling all programmatic media marketing channels, including SEM, Paid Social, Display, Video, Retargeting and pilot new channels. We are looking for a self starter with a deep understanding of the end-to-end marketing funnel, performance marketing, landing page optimization, mobile marketing, analytics and testing.

Responsibilities

  • Take responsibility for the budget, forecasting and tracking of spend and revenue targets for the Paid Media team along with partner in EMEA
  • Lead a team of performance marketers and analysts
  • Scale key business initiatives across customer acquisition, branding, and sales pipeline
  • Define the strategy, budget, and testing cadence to build out new media channels
  • Become a collaborative business partner with all cross functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing
  • Determine the suite of tools, automation and processes necessary for scale
  • Communicate analysis, learnings and insights to other teams
Requirements
  • 7+ years experience in online marketing. Minimum 2-3 years hands-on, operational role required
  • 4+ years experience in managing a team and developing talent
  • Deep and hands-on experience with Google Adwords a requirement
  • Demonstrable mastery of programmatic display, retargeting and paid social necessary
  • Self starter, with a real passion for building
  • Past experience being responsible for a budget
  • Proficiency in in SQL, HiveQL, or a related query language preferred
  • B2B or SaaS marketing experience a plus
  • BA/BS degree or equivalent practical experience
  • MBA a plus
Benefits and Perks
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)


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