Marketing Manager - Partner Communications

 
Dropbox supports hundreds of millions of creators and innovators around the world. Our mission is to simplify the way people work together. In the workplace, Dropbox Business is trusted by over 200,000 companies to safeguard their most important information. As we continue to build the best place to create, share, and work with others, there’s a perfect spot for you to grow with us.
 
Team Description:
Our marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
 
The Partner Marketing team works with resellers, other technology companies and OEM’s to drive awareness, traffic, trials, and revenue for Dropbox paid products. We align with all segments of the marketing team to get the right message to the right audience at the right time, with a laser focus on improving user engagement leading to paid subscription to our market leading products. 
 
Role Description
We’re looking for a marketing manager who can help us improve communication to/thru our partner ecosystem. The ideal candidate will be responsible for crafting messages and developing marketing strategy in collaboration with other marketing functions (paid marketing, conversion marketing, etc.), building and executing campaigns on our marketing automation platforms, and measuring success through rigorous data analysis. A partner communication manager must have the skills to succeed in a fast-paced startup environment and drive team execution on a variety of tasks.
 
Responsibilities:
  • Work closely with our business development, marketing and analytics teams to identify opportunities to better educate our users and partners about Dropbox through email.
  • Develop hypotheses on how direct and indirect communication can be used to drive user behavior; experiments can be as tactical as button copy to as strategic as developing entirely new user on-boarding campaigns
  • Drive end-to-end execution of email campaigns, including creating the experimental framework, launching the campaign, and analyzing results
  • Communicate insights to management and cross-functional teams
  • Partner with conversion marketing, performance marketing, and product marketing to build integrated campaigns
Preferred experience and skill-set:
  • 5+ years channel, product  or partner marketing experience with at least 2 years of dedicated conversion (email and in-product) experience
  • Proficiency with CRMs (e.g., Salesforce), marketing automation tools (e.g., Marketo, Responses), Excel and other analytical tools (SQL, SPSS, Stata, R) a plus
  • Experience designing and implementing A/B and multivariate tests
  • Experience building, growing, and optimizing customer/partner engagement programs in a fast-paced B2C or B2B company
  • Project management skills: can prioritize high impact activities and keep complex projects moving forward, working across cross-functional teams
  • Track record of effectively delivering multiple and innovative projects in a fast-moving environment
  • Excellent communication skills: written, verbal, and visual
  • BA/BS degree or equivalent practical experience preferred

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure people feel supported and connected at work. Groups like Women at Dropbox, [email protected], Black Dropboxers, and Pridebox (for LGBTQ employees and allies) are a big part of that effort.

 


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