Marketing Analyst - Segmentation

Role Description
We're looking for a MarketingAnalyst to partner with the revenue team to understand our existing Dropbox user base and inform revenue-driving programs targeting critical segments of these users. We solve challenging problems and boost business growth through a deep understanding of consumer behaviors with applied analytics techniques and business insights. An ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, marketing attribution, and business operations for a SaaS company.
Responsibilities

  • Develop a deep understanding of existing users and what drives them to purchase Dropbox products
  • Define and operationalize meaningful segments of Dropbox users
  • Identify key metrics and build executive-facing dashboards to track progress of lifecycle marketing and its highest priority initiatives
  • Perform analytical deep-dives to analyze problems and marketing opportunities by researching, building financial models, and designing & executing experiments
  • Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets
  • Translate complex concepts into implications for the business via excellent communication skills, both verbal and written
  • Understand what matters most and prioritize ruthlessly
  • Work with cross-functional teams (including Marketing, Product Management, Engineering, Design, Creative, and senior executives) to rapidly execute and iterate
Requirements
  • This role will require at least 3 years of corporate work experience
  • Bachelor's degreeor above in CS, Engineering, Physics, Math, Statistics, Business, Economics or related field
  • 3-6 years of experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting
  • Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction
  • Significant experience with SQL and large datasets; deep understanding of statistical analysis, common quant techniques like regression etc, experiment design
  • Strong verbal and written communication skills
Nice-to-haves
  • Experience with customer retention, upsell, churn, and renewals
  • Proficiency in programming/scripting and knowledge of statistical packages like R, pandas
Benefits and Perks
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)


Meet Some of Dropbox's Employees

Monetization I.

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This team is responsible for building, scaling, and enhancing the infrastructure that drives Dropbox’s business. Global payment processing, building APIs for partners, and ensuring that Dropbox’s financial systems run smoothly are some of the team's main goals.

Will K.

Staff Engineer

Will operates as the tech lead for a soon-to-be-released initiative and other special Dropbox projects. He also pushes for modern best practices for client application development on Mac and iOS.


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