Head of Marketing Research & Customer Insights

Company Description 

Dropbox simplifies the way people work together. Hundreds of millions of people around the world use Dropbox to work the way they want, on any device, wherever they go. As we scale our global brand, there’s plenty of space for you to grow alongside us and simplify life for millions of people globally.

Team Description 

Our marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering. 

Role Description

As the Head of Marketing Research, you will be a part of the Strategic Marketing Operations group responsible for guiding our marketing strategy, informing our marketing operations and execution, and understanding the impact of our marketing efforts.
 
You will lead a small team overseeing all our marketing research efforts, developing a deep understanding of our target customers and our competitors, and exploring how our target audiences respond to potential messaging, product naming, packaging and more. To accomplish this, you will work with a cross-functional team from communications to product management to sales, and will be involved with crafting marketing strategy from beginning to end.
 
You are an experienced practitioner of the art and science of marketing research, with a deep understanding of analytics techniques and market research methodologies. At Dropbox, you will apply robust critical thinking to ambiguous problems, creating structure and solving complex research challenges with limited oversight.
 
You are also passionate about motivating others to move from insights to action. Your work won’t be defined by lengthy written reports or endless PowerPoint decks: like your marketing colleagues, you will leverage powerful storytelling and clear communications to inspire audience across Dropbox to take immediate action.
 

Responsibilities 

  • Identify and frame key issues and business questions, in coordination with the global marketing team, and cross-functional stakeholders such as product management, user insights, and sales
  • Design, plan, and resource marketing research projects, leveraging both internal teams and outside vendors
  • Manage vendor selection, ongoing relationships, and overall budgets
  • Conduct a wide range of quantitative and qualitative marketing research, including messaging, naming, pricing, market, and competitive research
  • Leverage data to inform meaningful insights that drive strategic recommendations and motivate action
  • Communicate research findings and recommendations to marketing leadership and other senior executives
  • Lead, motivate, and develop internal market research team
  • Adapt research team process and practices to the growing needs of the organization

Requirements

  • 8+ years of relevant experience in marketing research & analysis; experience in B2B research is a plus
  • Strong analytical and interpretive skills with the ability to distill lengthy qualitative research or complex quantitative analysis into an insightful story with decisive recommendations
  • Action-oriented and passionate about moving from data and insight to action
  • Executive presence with the ability to up-level findings when presenting to senior audiences
  • Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams
  • Experience managing an internal team & external vendors

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