Growth Marketing Manager, Retention

Dropbox simplifies the way people work together. Hundreds of millions of people around the world use Dropbox to work the way they want, on any device, wherever they go. As we scale our global brand, there’s plenty of space for you to grow alongside us and simplify life for millions of people globally.

Role Description

We’re looking for a Growth Manager, focused on retention of existing users, for Dropbox. This person would be responsible for optimizing the life cycle experience for users after purchase. The ideal candidate can leverage marketing and growth tactics to improve renewal and engagement metrics, is comfortable with A/B testing, and has experience executing campaigns across various channels (e.g. web, email, mobile) to drive user retention, engagement, and monetization
 

Responsibilities

  • Understand and track retention and other key performance metrics; work with Growth & Monetization, Product Marketing, Product Management, and Design teams to ship improvements
  • Analyze data to monitor health of the subscriber base (e.g. renewal rates and volumes, key demographics & trends, etc.) and identify areas for improvement
  • Prioritize opportunities for improvement; generate data-driven hypotheses that inform strategies for campaigns and initiatives
  • Assist with execution of A/B tests across emails, web, mobile, and other customer-facing communication platforms
  • Conduct post-experiment analyses and deep dives, and present recommendations and findings from test data

Requirements

 

  • Strong project management and prioritization skills
  • Strong analytical skills. proficiency in SQL or Hive
  • Has a good understanding of what retention metrics are and how to impact them (renewal, churn, engagement)
  • Experience with A/B testing
  • Ability to work cross-functionally and manage various stakeholders
  • Core understanding of subscription products and self-service sales preferred
Benefits and Perks
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off 
  • Company sponsored tech talks (technology and other relevant professional topics)
 
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure people feel supported and connected at work. Groups like Women at Dropbox, [email protected], Black Dropboxers, and Pridebox (for LGBTQ employees and allies) are a big part of that effort. 

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