Growth Marketing Manager
At Dropbox, we’re dedicated to building a home for people’s most important stuff, and helping them bring that content to life. More than 500 million people around the world — from individuals to small teams and large enterprises — trust Dropbox with their most treasured information and memories, uploading over 1 billion files every day. We're building the next great technology company, and we’re just getting started.
We’re looking for a Growth Marketing Manager to focus on optimizing the Dropbox post-purchase experience. In this role, you will be responsible for the strategy, execution, and analysis of programs aimed at driving engagement and monetization for Dropbox customers. You will partner closely with the Marketing, Product, and Design teams to launch campaigns across multiple channels, including web, in-product, and email.
- Lead the testing, development, and execution of programs aimed at improving user engagement and driving monetization for Dropbox customers; partner closely with Growth, Marketing, Product, and Design to launch and optimize campaigns
- Analyze data to identify and prioritize areas for improvement
- Build baseline campaigns and programs based on data-driven hypotheses
- Partner with Analytics to identify key metrics necessary to establish customer-focused and results-oriented campaign strategies
- Prepare and present recommendations, reports, and findings from experiments and campaigns
- 3–4 years experience in growth, product marketing or demand generation
- Experience designing and implementing A/B and multivariate tests; “test and learn” mentality
- Experience building and optimizing customer engagement programs in a fast-paced B2C or B2B company
- Strong analytical skills
- Strong project management skills: ability to manage cross-functional stakeholders, prioritize high impact activities and keep complex projects moving forward
- Experience with customer lifecycle management (e.g., upsell, cross-sell, retention) preferred
- Core understanding of subscription products and self-service sales preferred
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