Growth Manager, User Segmentation

Role Description
We're looking for a Growth Manager to work on segmentation of our existing user base. This means thoroughly understanding our Dropbox users and designing revenue-driving programs targeting critical segments of them. The ideal candidate can leverage marketing and growth tactics to grow conversion rates. In this role, A/B testing and optimizing web properties are key to driving user growth, engagement, and monetization.

Responsibilities

  • Develop and optimize revenue-driving campaigns targeted at specific segments
  • Drive and monitor A/B and multivariate tests to optimize conversion and other key performance metrics; work with Growth, Product Marketing, Product Management, and Design teams to ship improvements
  • Analyze data to monitor website performance (e.g. volumes and activity, key demographics & trends, etc.) and discover areas for improvement
  • Work with analytics to identify key metrics necessary to establish customer-focused and results-oriented campaign strategies
  • Prioritize opportunities for improvement; generate data-driven hypotheses for campaigns
  • Develop and optimize processes for managing revenue-driving campaigns
  • Collaborate with product teams to improve and scale our mechanisms for communicating with our users

Requirements
  • 3+ years B2B and/or B2C experience in product marketing or demand generation, 5+ preferred
  • Strong analytical skills
  • Proficiency in SQL
  • Experience designing and implementing A/B and multivariate tests
  • Ability to work cross-functionally and manage various stakeholders
  • Core understanding of subscription products and self-service sales preferred
  • Bachelor's degree

Benefits and Perks
  • Free Dropbox space for your friends and family
  • Market competitive total compensation package
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401K + company match
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)


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