Digital Marketing Optimization Analyst

Company Description
Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world's creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.

Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We're responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description
We're looking for a Digital Marketing Optimization Analyst to guide experimentation and growth strategy for our digital marketing channels. As optimization analyst, you'll work closely with marketing managers to identify and prioritize areas for improvement, make testing plans, and test your hypotheses into implementation. You'll improve how fast we can grow by building out experiment processes and analytics so our marketers can rigorously test new ideas on their own. This role also dives into our data to craft and support strategy for new initiatives. Your findings will have significant impact on the direction taken by individual marketing channels and the Digital Marketing team overall.

Responsibilities

  • Propose and size experiment opportunities, build A/B testing plans, and evaluate test results to help make marketing optimization decisions
  • Craft experimentation frameworks and processes
  • Work closely with analysts to better measure the success of our efforts across digital marketing channels
  • Provide data-based support and quantify opportunity size for major Digital Marketing initiatives and strategies
  • Use deep knowledge of our internal SQL database to build and advise on segmented target audiences
  • Be a full thought partner for marketing channel owners in driving growth in their areas
Requirements
  • 2-3 years experience in growth/conversion marketing, performance marketing, or a business analytics role
  • A/B testing and optimization savvy
  • Ability to write complex SQL queries
  • Self starter - able to quickly gather context and analyze new parts of the business
  • Critical thinking - ability to break down vague problems into smaller, concrete questions and deliver recommendations to non-analytical audiences
  • Reactive and proactive analytical ability
Benefits and Perks
  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks(technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).


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