WSJ Marketing Manager

Job Description:

Marketing Manager - WSJ Brand Marketing Team

Job Description:

The Marketing Manager will play a major role in developing and implementing brand initiatives as well as marketing projects of import across the business. You will drive growth by collaborating with multiple stakeholders and executing on strategy informed by data and focused on customer acquisition & retention. Moreover, you'll be a champion of the brand, nurturing internal and external cohesion.

Our Mission:

Represent the voice of the customer and act as ambassadors of the brand through best-in-class marketing campaigns. Be a conduit through which other teams work with each other, engendering true collaboration across the company. Add strategic value in ways that unite the business throughout a diverse array of initiatives. Exercise a voracious appetite to improve the ways we work and our creative output.

What are my accountabilities?

  • Create, manage and execute integrated global marketing campaigns for the Wall Street Journal and related Dow Jones brands.
  • Understand the needs of internal clients and develop scalable marketing solutions to meet those needs.
  • Develop innovative campaigns using multi-platforms including social, video, mobile, display, search, content marketing, CRM, etc. Write briefs that inspire the creative team and deliver cutting-edge work.
  • Work with multiple teams to plan customer journeys, goals, and KPIs. Create strategies based on consumer analytics, subscription goals, audience reach, frequency of promotions, market fluctuations, the news cycle, impact of media and more.
  • Work with 3rd-party agencies as well as internal marketing exec team to effectively execute on all aspects of a business program.
  • Work as part of a cross-functional team partnered with Editorial, Innovation, Partnerships, Ad Sales, Legal, Sales Retention, and Engagement.

What do you need from me?

  • The department's success will be measured against the The Wall Street Journal's aggressive growth targets. Your success will be measured by the creativity with which you solve problems and by your efficacy in managing integrated campaigns, their success in regards to specific goals, and of course by how well you work with your team members and other departments.
  • A bachelor's degree in marketing, business administration, journalism or communications
  • At least 5 years experience in a B2C marketing role. Specific experience in media, publishing or subscription-based services is highly desirable.
  • Experience in managing end-to-end marketing from analysis and planning through execution of successful integrated programs.
  • A mindset that is data curious, data literate and digital first, with the ability to balance the need for art and science.
  • Must be a creative thinker who continuously crafts innovative ideas and is never resting on their laurels.
  • Must be on top of new digital trends and experiences and can think and execute across traditional, digital and emerging media.
  • Analytical mindset with a passion for user behavior and a relentless drive for performance.
  • Ability to think strategically and execute methodically.
  • A strong communicator and presenter with outstanding writing skills.

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

  • LI-JA1-WSJ

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Requisition ID 2017-29869

Job Locations USA-NY-NEW YORK

Job Function Marketing

Business Area CONSUMER SALES & MARKETING

Job Area1 Marketing & Corp Comms

Job Area2 ..


Meet Some of Dow Jones's Employees

Geoff R.

News Editor, WSJ

Geoff manages the Money Investing Section of the WSJ, coordinating visual, graphical, and copy content published in print and online to present readers with the best finance market stories.

Sendi D.

Subscriber Services Manager

Sendi works in Subscription Department at Dow Jones, dealing with fraudulent complaints and providing customer service support for WSJ, WSJ+, Barron's, and its affiliated sub-agencies.


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