WSJ+ Loyalty Program Manager

Job Description:

Manager WSJ+ (US)

Where am I based?

New York

What do we do?

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

United by our ambitions, the Dow Jones Customer group will attract and retain customers by creating distinctive experiences and valued relationships for mutual profit. We work across all of the elite Dow Jones brands to appeal to a broad, high-level client base and provide a distinctive experience to each one. In addition, the group's focus is on consistently providing excellent service and developing and nurturing valued, lasting relationships with our customers.

Who is my manager?

Associate Director of WSJ About This Role

The Manager of WSJ+ (US) is the primary role leading WSJ+ in the Americas. The WSJ+ team is a lean and vital part of the Journal's efforts to engage and retain new and tenured members by bringing membership to life with meaningful experiences, events and offers. This is a high-profile role with exposure to senior leadership at Dow Jones and The Wall Street Journal.

See: wsjplus.com

What are my accountabilities

  • Be the product owner for WSJ + in the US leading all elements of the Americas program.
  • Source and secure amazing partnerships and promotions that add value to the WSJ+ proposition and overall bundle and deliver a high quality WSJ+ program for members in the US.
  • Work with the wider WSJ team to deliver WSJ+ helping to shape the strategic direction of the programme and leading day to day implementation of the program in the US support engagement and proactive retention.
  • Develop relationships with newsroom and editorial stakeholders to deliver events that bring WSJ to life.
  • Work closely with commercial team to support delivery of commercial revenues / sponsorships associated with WSJ+ program activities.
  • Control costs to deliver the program ensuring value for money
  • Oversee content calendar and production of multiple projects to ensure flawless execution.
  • Work closely with the engagement team to ensure timely delivery of creative and campaign execution.
  • Ensure that WSJ+ is integrated into WSJ product and customer comms.
  • Own ongoing strategic and tactical relationships with external agencies, third party partners and sponsors.
  • Build the capability and capacity of individuals and team through constructive feedback, and challenge to enable team effectiveness and to drive business performance.

What do you need from me?

  • Multiple years experience in business development or delivery of effective strategic partnerships - sourcing, negotiation, and ongoing relationship management.
  • A strong commercial acumen to deliver value for money and ensure a clear return on investment and revenues where appropriate.
  • Understanding of the dynamics that are shaping the landscape of culture, business, art, literature, music, film, travel, food, luxury goods and experiences and more.
  • Flexible working style with the ability to quickly adapt and effect change efficiently and quickly.
  • Experience managing campaigns that use a variety of marketing activities and communication methods.
  • Passion and understanding of media industries and particularly The Wall Street Journal.
  • Ability to put together layered marketing activities including the full marketing mix of promotion, PR, social and digital, advertising, content, pricing, CRM and others.
  • Deep knowledge and experience of retention and loyalty programs.
  • Strong analytical capability and a solid understanding of success metrics and experience using data to drive strategy.

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Requisition ID 2017-30045

Job Locations USA-NY-NEW YORK

Job Function Marketing

Business Area CONSUMER SALES & MARKETING

Job Area1 Customer Experience

Job Area2 ..


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