Professional Information Business - Marketing Director, News and Insights and Dow Jones
Job Title: Marketing Director, News & Insight, Dow Jones (B2B)
We are looking for a high-impact, strategic thinker with a passion for the media industry and a wealth of experience in the B2B space.
As Marketing Director for the Professional Information Business (PIB), your primary function will be to develop and lead execution of the global marketing strategy for the individual PIB business unit of News & Insight (Factiva & Newswires). In addition to this core responsibility, you will leverage agency support and other internal engines to setthe strategic direction and management plan for the master Dow Jones brand, which brings together world-leading data, media, membership and intelligence solutions to power the most ambitious companies and professionals.
Working in tandem with News & Insight division and reporting into the CMO of Dow Jones, you will create marketing plans and implement strategies by activating teams across the business (tech, product, customer insights, and several units within sales marketing including demand generation, sales training and enablement) to establish robust retention and accelerated growth, using a data-driven philosophy. And you'll squeeze the most impact possible out of all five stages of the lean marketing funnel: awareness, acquisition, activation, retention and revenue.
In close collaboration with the General Manager and market specialists (product team), as well as key stakeholders on the sales and sales marketing team, you will develop a deep understanding of priority audience segments, new products to take to market and revenue targets, as well as and any other critical business initiatives. Your overriding objectives are to drive demand and awareness in the marketplace, generate high quality leads, identify opportunities for collaboration and co-marketing across the whole of Dow Jones' news offerings (including consumer brands),enable the sales team with the tools and materials they need to effectively prospect, upsell and close deals across the News & Insight offerings in the corporate marketplace.
What are my responsibilities?
Core responsibilities include identifying activities to achieve the following strategic pillars for the business unit:
- Lead & Demand Generation
- Successful Product Launches
- Sales Enablement
- Awareness and Brand Alignment
- Engagement & Retention
Tactics leveraged to execute the strategies outlined include:
- Segmentation, Messaging and Value Proposition Development
- Sales & Media Campaigns
- Advertising campaign development, liaising with our agency partners.
- Hosted & Sponsored Events / Webinars
- Sales Training & Excitement initiatives
- Sales Materials
- Content Development & Strategy
- Partnerships Support
Manager : CMO, Dow Jones.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivalled quality content for more than 130 years and today has one of the world's largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
Requisition ID 2017-30020
Job Locations USA-NY-NEW YORK
Job Function Marketing
Business Area ..
Job Area1 Mobile Development
Job Area2 ..
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