Product Optimization Associate
Product Optimization Associate
About Us (The Product Optimization Team)
What do we do?
The optimization team is responsible for digital testing (A/B & multivariate) across all of Dow Jones' digital properties, working with product owners to design variations for digital experiences informed by extensive research, prior tests, and gut instinct. We then launch these variations to a percentage of traffic, measuring their impact on performance against the current experience in real time. When a superior experience is found, it is pushed live to 100% of traffic, and the process begins again.
ABT: Always Be Testing.
Why does it matter?
Digital testing injects an unfiltered customer feedback loop directly into product roadmaps, helping businesses develop the most valuable, sticky, meaningful (and thus profitable) product to their customers. In our humble opinion, it is the most powerful discipline for making customer-led product decisions in existence: it's fishing with dynamite.
What will you do?
You will be a truth-seeking missile, scrappily hunting down data and research that might lead to solid test ideas. You will constantly develop test ideas—based on gut, prior tests, and research—into concrete optimization experiments, which you will prioritize by scalability/profitability and run to improve KPIs. You will create, review, and optimize customer segmentation to maximize conversion through personalized experiences.
To retain the learnings, you will meticulously document your testing activities including results and visuals and ensure that they are appropriately tracked and regularly shared with internal stakeholders. To put the learnings into action, you will execute optimization strategy for internal stakeholders (e.g. Acquisition, Engagement, Product) and request and manage Marketing, Technology, and Editorial asks, all on time and within budget.
What do you bring?
- Deeply empathetic interpersonal skills within complex organizations and an intense curiosity about consumer behavior and preferences
- Exceptional written and oral communication
- Strong analytical, strategic, and creative problem-solving capabilities with the aptitude to identify KPIs and request and analyze data
- A healthy skepticism of the status quo
- A demonstrated ability to manage, prioritize, and deliver on a variety of projects with tight deadlines from multiple stakeholders in a fast-paced environment
- An understanding of the told and techniques used in digital product development and product marketing
How much experience should you have?
1+ years of digital product or product marketing experience preferred but not required.
Who is your manager?
Product Optimization Manager
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
Requisition ID 2017-30435
Job Locations USA-NY-NEW YORK
Job Function ..
Business Area CONSUMER SALES & MARKETING
Job Area1 Marketing & Corp Comms
Job Area2 ..
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