Marketing Manager, Partnerships

Job Description:

The Marketing Manager - Content, Data & Technology Partnerships will support the growth and awareness of commercial partnerships that support brands within the Dow Jones Professional Information Business. The role will spearhead marketing and promotions of these partnerships across both partner audiences and Dow Jones sales teams.

Responsibilities & Activities:

The Marketing Manager, Partnerships will play a collaborative role across the marketing department and our PIB Content, Data & Technology Partnerships team. You will be focused on providing marketing support to drive revenue growth and awareness of our Partners within the Professional Information Business (B2B) unit of Dow Jones.

In this newly created role, you will be required to work across a variety of brands (eg Dow Jones DNA, Factiva, Dow Jones Newswires) that provide enterprise solutions across a broad set of audiences. Working in close collaboration and alignment with brand marketing leaders and the GM of Partnerships, you will develop, plan and execute marketing activities targeted to our partnership audiences. These activities include, but are not limited to; event marketing, sales enablement to support field marketing, partner based marketing and demand generation, digital marketing, content development, customizing sales materials, event sponsorship, creating an onboarding experience for partners, developing our partner resource center, newsletters, and play a supporting role to the development, execution and marketing of loyalty programs including our partner benefits program.

At Dow Jones, our Content, Data and Technology Partners and these commercial relationships are many and varied. Your complete understanding of the revenue and strategic importance of each partner will contribute to success in the role.

Your flexibility will lend itself to working on projects and activities end-to-end, from ideation and planning through to development and execution, whilst working in alignment with marketing counterparts, partnership/business development managers and sales. A proven creative, organized, collaborative approach to work will set you apart from your peers.

Criteria:

  • Degree qualified (Bachelors') in a relevant field: Business, Marketing, Communications
  • 6-8 years of relevant experience; B2B marketing experience essential
  • Proven experience developing and executing annual marketing plans to drive growth and success of commercial partnerships
  • Strong project management skills
  • Excellent collaborator, innovator and team player
  • Excellent communication skills, both verbal and written

Manager : Marketing Director - DNA, Partnerships & Dow Jones

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put "Reasonable Accommodation" in the subject line.

Business Area: SOLUTIONS ENGINE

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

If you require assistance in completing the online application, please contact the Talent Management team for Application Help at TalentResourceTeam@dowjones.com

Job Req 13074


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