Marketing Associate

Job Description

Marketing Associate - WSJ Brand Marketing Team

Job Description:

The Marketing Associate supports the global marketing team in developing and executing integrated campaigns designed to deliver on brand strategy, customer acquisition, and long-term retention goals. You will contribute towards overall business objectives and the future direction of Dow Jones entities, namely The Wall Street Journal.

Our Mission:

Represent the voice of the customer and act as ambassadors of the brand through best-in-class marketing campaigns. Be a conduit through which other teams work with each other, engendering true collaboration across the company. Add strategic value in ways that unite the business throughout a diverse array of initiatives. Exercise a voracious appetite to improve the ways we work and our creative output.

Responsibilities:

  • Assist Marketing Managers with the execution and implementation of campaigns by ensuring all deliverables are on track for completion according to deadlines, and creative is in adherence to campaign objectives and brand guidelines.
  • Nurture contact with a variety of stakeholders, coordinating with teams across the business to move projects forward.
  • Represent the customer: advocate for seamless customer journeys, champion the value of membership and arm yourself with key data insights to drive marketing strategy and communications.
  • Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.
  • Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.

Qualifications:

  • 1-2 years experience working in a marketing or communications role. Media or publishing is a plus.
  • A bachelor's degree in marketing, business administration, journalism or communications.
  • Experience in supporting campaigns that use a variety of marketing channels and communications methods.
  • A passion for and understanding of The Wall Street Journal brand, customers, and products.
  • A mindset that is data curious, data literate and digital first, with the ability to balance the need for art and science.
  • The ability to work quickly and manage multiple projects efficiently in a fast-paced environment.
  • First-rate communications and writing skills with the ability to present, as well as proficiency with the Microsoft Office suite.

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Company Overview

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Job Locations USA-NY-NEW YORK

Requisition ID 2017-29870

Job Function Marketing

Business Area CONSUMER SALES & MARKETING

Job Area1 Marketing & Corp Comms


Meet Some of Dow Jones's Employees

Geoff R.

News Editor, WSJ

Geoff manages the Money Investing Section of the WSJ, coordinating visual, graphical, and copy content published in print and online to present readers with the best finance market stories.

Sendi D.

Subscriber Services Manager

Sendi works in Subscription Department at Dow Jones, dealing with fraudulent complaints and providing customer service support for WSJ, WSJ+, Barron's, and its affiliated sub-agencies.


Back to top