Director of Subscription Marketing
You will be the driving force in growing our subscriber base across 3 tiers of our subscription business – WSJ Professional, WSJ Education, and Barron's.
Working in tandem with the net growth team and reporting into the CMO of Barron's, you will lead the necessary conversations and implement strategies with different team functions (tech, product, marketing, audience development, customer insights, engagement etc.) to establish robust retention and accelerated growth, using a data-driven philosophy.
Bolstering the WSJ Education subscription numbers is a key pillar of our growth strategy. You will be responsible for hitting the year's acquisition target, and the strategy and tactics to achieve this. Selling directly to students via digital channels will be your core responsibility.
WSJ Professional is an evolving proposition selling subscriptions to industry practitioners. Again you will have responsibility for hitting the year's acquisition target, and be responsible for forming the strategy and tactics to achieve this.
You are also a metrics lover, highly analytical and are able to add context to the data.
What are my responsibilities?
- Drive the Barron's strategy, and lead a cross functional working group to deliver future growth
- Create quarterly sales plans and maintain a daily dashboard.
- Work closely with the net growth team on execution of Barron's plans.
- Report on activity against targets and budget.
- Influence product and tech roadmaps to deliver needed improvements and enhancements.
- Plan and measure investment to within agreed budget guidelines and ensure continuous improvement in ROI through tactical or strategic changes.
- Build effective relationships across all relevant business units.
- Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient 'ways of working'.
What are we looking for?
- Ability to balance short-term delivery targets with longer-term development of transformational change.
- ROI-driven digital-centric capabilities with ability to anticipate media consumption trends and emerging opportunities.
- Knowledge and understanding of building compelling sales strategies.
- Passion for understanding consumer behavior.
- Thorough knowledge of multi-channel sales levers, tools and techniques.
- Experience implementing sales campaigns across multiple channels, platforms and products.
- Strong negotiation and influencing skills.
- Proven experience of managing revenue models.
- Ability to successfully operate in a matrixed environment
Required skills and experience:
- Adobe Analytics (Omniture)
- Microsoft Office skills (Excel (able to create pivot tables etc.), including Report Builder, charting and analysis of large data sets; PowerPoint / Keynote; Word, etc.)
- Analytical skills
- Google BigQuery/SQL experience
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
Requisition ID 2017-30105
Job Locations USA-NY-NEW YORK
Job Function Marketing
Business Area ..
Job Area1 Marketing & Corp Comms
Job Area2 ..
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