Digital News Editor

Job Description

The Digital News Editor manages the teams that curate The Wall Street Journal's digital experience across multiple platforms each hour of every day. He or she works with Coverage Chiefs and the Chief News Editor to ensure digital presentation standards, keeping in mind the best news and features of the day as well as the special nuances of and opportunities afforded by each platform. This person has a finger on the pulse of the news and, more importantly, a window into how each of our audience groups experiences it differently.



  • Advise and guide the coverage chiefs about story package requirements to ensure readers are offered the best possible digital presentation.
  • Ensure all packages are given necessary tailoring to optimize for digital WSJ and non-WSJ platforms, including SEO, headline style and length, graphic sizing and legibility, photo-cropping, hyperlinking, etc. Provide feedback to Coverage Chiefs, Platform Editors and copy editors to improve future work.
  • Working with the Audience & Analytics team, theEditor for Digital Content Strategyand the Product and Development team, track and maximize performance of story packages on digital platforms, make real-time adjustments in conjunction with individual Platform Editors and Bureau and Coverage Chiefs, and provide feedback to the Chief News Editor, Coverage Chiefs.
  • Oversee the work of the Platform Editors as they curate and manage story packages and the main front-facing WSJ pages on all digital platforms based on news judgment, established priorities, audience behavior and performance.
  • As needed, particularly for special news events such as elections, work with and advise News Planning Editor and Coverage Chiefs on presentation.
  • Implement new strategies for alerts and notifications across all digital platforms, establish standards and put in place a plan for execution.
  • Carry out A/B and multivariate testing on all platforms, optimize in real-time, and provide feedback on the results to coverage areas and Editor for Digital Content Strategy.
  • Ensure high-impact off-platform and social media activities.
  • Create and manage a 24/7 presentation strategy, overseeing the digital Platform Editors in New York and setting and ensuring standards are met in the WSJ newsrooms in London and Hong Kong.

Platform and workflows

  • Regularly review each platform's strategy (content, design, UX, navigation, personalization) based on industry standards and trends, audience behavior and editorial vision in close collaboration with Editor for Digital Content Strategy, the Product & Tech team and top news editors
  • Work closely with the Editor for Digital Content Strategyand the Chief Technology Officer on product and content initiatives.
  • Work with the Editor for Digital Content Strategy and the Product team on platform strategies for all digital WSJ platforms, and work with the Platform Editors to implement the strategies.
  • With the Editor for Digital Content Strategy, answer the question "What does good look like?" when it comes to storytelling, content structure, story components, etc., and set KPIs for all digital editions in collaboration with the analytics team.
  • Inform and coach the reporters and coverage-area editors so they understand these best practices and take them into account in their daily work.
  • Regularly review and optimize the back-end functionality and usability of the digital platforms from WSJ users' point of view. Work with development and tech teams on continuous improvement.
  • Regularly review and improve the processes and workflows used to publish our digital journalism with the Coverage Chiefs, the Chief News Editor, and the Writing & Editing Chief.
  • Ensure the user-friendly integration of text and non-text formats (i.e. seamless embedding and delivery of video), in conjunction with the Product & Tech team.
  • With the coverage areas and News Planning Editor, plan for and implement special visual treatments of major events on WSJ and non-WSJ platforms.
  • Work with the commercial team on the technical implementation of non-editorial and sponsored-content solutions that are in line with WSJ standards (e.g. microsites)

Engagement and retention

  • With the Analytics team and the editor for each digital platform, clarify the profile of the audience for each platform and coach coverage areas and visual teams on the similarities and differences.
  • With the Editor for Digital Content Strategy and the Analytics team, create and continuously re-evaluate an audience-engagement and -retention strategy for each platform, and work with the Platform Editors to implement it.
  • Working with the Audience & Analytics team, set, measure and manage growth of KPIs for audience engagement and retention on each platform.
  • Create, test and implement new ways of off- and on-platform engagement together with the Editorial Lab and the Digital Strategist, educate coverage areas about the result.


  • Lead and manage a team of platform engagement and customization/tailoring specialists.
  • Inspire our journalists to produce their best work on all platforms.
  • Contribute by attitude, example and encouragement to a culture of creativity, enthusiasm, motivation, ownership and professionalism.
  • Manage, motivate and develop staff to consistently produce high-quality work.
  • Set clear objectives for direct reports, cascading effectively down.
  • Set agenda and make and articulate clear decisions.
  • Set standards for individual and team performance – ongoing and in regular performance reviews.
  • Contribute to the shaping and management of staff-development programs.
  • Identify high-potential members of the team and ensure they are effectively developed.

Key Attributes/Knowledge/Experience

  • A journalist with deep understanding and experience in digital journalism and publishing, strong editing and headline-writing skills.
  • Deep understanding of the brand values and mission of The Wall Street Journal and how our journalism should be selected and presented in line with those values.
  • Deep understanding of the audience and membership structure, and how to use insight research and analytics to continually refine this understanding.
  • Know how to select and present the best, most relevant journalism in all formats, know what does not work and make qualified calls
  • Understand modern and innovative journalism and storytelling techniques on digital platforms.
  • Lead and inspire our journalists to come up with important and compelling ideas; possess excellent communications skills. Be able to successfully delegate, brief and give constructive feedback.
  • Sound organizational abilities: setting agendas, planning and managing projects.
  • Innovative and creative thinker, leader and manager.

Position in hierarchy / reporting lines

  • Reporting to: Chief News Editor
  • Direct reports: Mobile Platform Editor, Desktop Platform Editor, Off-Platform / Social Editor.

Additional major internal working relationships

  • Very closely working with Digital Strategist and CTO, Chief Video/Audio Editor, Chief Visual Editor
  • LI-JA1-WSJ

Company Overview

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Job Locations USA-NY-NEW YORK

Requisition ID 2017-30081

Job Function News/Editorial

Business Area NEWS/WSJ

Job Area1 News

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