Digital Data Analyst

Job Description:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

The Wall Street Journal is America's largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world's largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.

Customer Group

United by our ambitions, the Dow Jones Customer group will attract and retain customers by creating distinctive experiences and valued relationships for mutual profit. We work across all of the elite Dow Jones brands to appeal to a broad, high-level client base and provide a distinctive experience to each one. In addition, the group's focus is on consistently providing excellent service and developing and nurturing valued, lasting relationships with our customers.

Customer Experience Department

The Customer Experience Department works within the Customer Group supporting our Consumer and PIB businesses to deliver a best-in-class customer experience. The 3 main pillars of customer experience support nearly every facet of Dow Jones globally providing campaign analytics, quality assurance, experience design and much more. They are based out of three main locations (Princeton, NJ; Barcelona, Spain; and Hong Kong).

Customer Data Operations Team

Customer Data Operations handles all inbound acquisition channels (digital and offline); data provisioning for marketing campaigns and advanced analytics; and, outbound customer contacts via email and direct mail for engagement and retention purposes.

Based in: New York, NY

Reports to: Director, Data Governance & Insights

Key Responsibilities:

  • Produce daily, weekly and monthly in-depth reports on online activity and customers.
  • Provide ad hoc reporting with insights to meet the needs of internal customers.
  • Create and maintain standardized procedures for reporting and data analysis. Document report rules and data sources for consistent re-creation of reports.
  • Provide insights into usage trends, customer activities, meet the needs of internal customers including NetGrowth, Finance, PIB , and other lines of business.
  • Follow an air-tight quality control process to ensure reporting and analytics accurately reflect usage, circulation and revenue figures.
  • Identify and escalate opportunities to improve reporting processes and data feeds
  • Support data collection standards are maintained through testing and QA efforts.
  • Produce operational metrics to measure throughput and to build scal e within a growing organiza tion
  • Investigate and resolve data discrepancies to ensure data accuracy and build trust in the data among customers.
  • Identify opportunities to enhance targeting/segmentation capabilities
  • Be able to communicate with internal and external customers about data issues, results, and insights.

Requirements:

  • 3-5 years of digital analytics experience using clickstream analysis tools. Adobe Analytics/Omniture preferred.
  • Reporting experience a must
  • SQL, SAS, and other database tools experience desired.
  • Quality Assurance orientation a definite must
  • Detail Orientation and Self-starter
  • Experience with Python or other scripting language is a bonus
  • Media or Publishing industry experience desired
  • Strong written and oral communications skills
  • Knowledge of subscription marketing preferred.
  • Ability to manage quickly changing digital landscape and adapt priorities appropriately

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Requisition ID 2017-29724

Job Locations USA-NY-NEW YORK

Job Function Data/Content

Business Area TECHNOLOGY - PROD & ENG

Job Area1 Technology

Job Area2 ..


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Sendi D.

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Sendi works in Subscription Department at Dow Jones, dealing with fraudulent complaints and providing customer service support for WSJ, WSJ+, Barron's, and its affiliated sub-agencies.


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