Desktop Platform Editor

Job Description:

The Desktop Platform Editorensures that The Wall Street Journal's desktop audience has the best possible experience every hour of the day but with a particular focus on U.S. working hours.He or she manages a team to carry out and gauge success of the coverage developed by the Chief News Editor and the coverage chiefs and the broad strategies developed by the Editor for Digital Content Strategy.



  • Curate and manage the desktop home page and main landing pages based on news judgment, established priorities, audience behavior and performance. Determine lineup, priorities and play based on the journalism being produced by the coverage areas.
  • Work with Tech/Product team and Editor for Digital Content Strategy to develop new templates and layout options for the desktop homepage
  • Test and ensure error-free publication (links, etc.) of story packages generated by the coverage areas and the Spot Desk.
  • Set standards, advise and guide the coverage chiefs in the planning stages of stories about what is required from the story packages on article level to ensure that readers are offered the best possible presentation on the desktop.
  • If necessary, tailor story packages for optimized viewing on screen sizes > 12 inch, including SEO, headline style and length, graphics/photo croppings, hyperlinking, etc. Feed learnings back to Coverage Chiefs and editors
  • Track performance and quality of story packages (content, formats, structure), make real-time adjustments if required and provide feedback to the Managing Editor and Coverage Chiefs for future optimization.
  • Manage a team of desktop editors,platform engagement and customization/tailoring specialists,who handle the minute-by-minute display of all our coverage during the New York day.
  • Create and manage a 24/7 coverage strategy together with the WSJ newsrooms in London and Hong Kong; plan and manage a seamless plan to hand off responsibility for the web site between the three newsrooms.

Platform and workflows

  • Regularly review the platform strategy (content, design, UX, navigation, personalization) based on industry standards and trends, audience behavior and editorial vision in collaboration with the Product & Tech team, the senior newsroom editors, redefine with the the Digital Strategist.
  • Drive and supervise product-development strategy development implementation on the desktop view.
  • Define, manage and coordinate with other platforms the publication strategy (timing, scope etc.) for on the desktop based on audience behavior and audience data, communicate strategy to Coverage Chiefs and coach coverage areas to implement strategy.
  • Define "What does good look like" (story telling, content structure, story components, etc.) for the Desktop edition in collaboration with the Visuals Teams and Audience Insight teams, inform and coach the coverage-area journalists and editors so that they understand and take into account these best practices for the Journal's desktop edition in their daily work
  • Measure, track and manage relevant mid-term key performance indicators (KPIs) for desktop audiences, share with Coverage Chiefs and coach
  • Regularly review and optimize the back-end functionality and usability of the Desktop edition, work with development and tech teams on continuous improvement
  • Regularly review the processes and workflows used to publish journalism on the Desktop edition, in conjunction with the coverage areas and newsroom leadership to optimize our efforts
  • Ensure the user-friendly integration of text and non-text formats (i.e. seamless embedding and delivery of video), in conjunction with the Product & Tech team
  • Plan with the coverage areas and implement the special visual treatment of major events, either on the standard site or with micro sites etc.
  • Work with the commercial team on innovative, non-intrusive and audience friendly desktop platform advertising solutions that are in line with WSJ standards
  • Work with the commercial team on the technical implementation of non-editorial and sponsored-content solutions that are in line with WSJ standards (E.g. microsites)

Engagement and retention

  • Refine and describe the profile of WSJ Desktop audiences based on behavior and data, inform and coach coverage areas and visual teams to ensure a deep understanding
  • Develop and continuously optimize an audience engagement and retention strategy for the WSJ Desktop edition in collaboration with the Audience Insight and data teams, inform and coach Coverage Chiefs
  • Measure, track and manage relevant KPIs for audience engagement and retention on article, landing and homepage levels, grow on-platform audience engagement by a value defined by the editorial leadership team in collaboration with the coverage areas
  • Create, test and innovate new ways of on-platform engagement, share learning with and coach coverage areas
  • Collaborate with the off-platform team to optimize reach and engagement


  • Lead and manage a team of platform engagement and customization/tailoring specialists.
  • Inspire the team and our journalists to produce their best work on all platforms.
  • Contribute by attitude, example and encouragement to a culture of creativity, enthusiasm, motivation, ownership and professionalism.
  • Manage, motivate and develop staff to consistently produce high-quality work.
  • Set clear objectives for direct reports, cascading effectively down.
  • Set agenda and make and articulate clear decisions.
  • Set standards for individual and team performance – ongoing and in regular performance reviews.
  • Contribute to the shaping and management of staff-development programs.
  • Identify high-potential members of the team and ensure they are effectively developed.

Key Attributes/Knowledge/Experience

  • Journalism background and deep understanding and experience in digital journalism and publishing.
  • Deep understanding of the brand values and mission of The Wall Street Journal and how our journalism should be selected and presented in line with those values.
  • Deep understanding of the audience and membership structure, and how to use insight research and analytics to continually refine this understanding.
  • Understand modern and innovative journalism and storytelling techniques on digital platforms.
  • Lead and inspire our journalists to come up with important and compelling ideas; possess excellent communications skills. Be able to successfully delegate, brief and give constructive feedback.
  • Sound organizational abilities: setting agendas, planning and managing projects.
  • Innovative and creative thinker, leader and manager.

Position in hierarchy / reporting lines

  • Reporting to: Digital News Editor
  • Direct reports: A team of desktop platform editors

Major internal working relationships

Very closely working with Analytics & Audience team, Product Development team, Editor for Digital Content Strategy, Mobile Platform Editor, Print Platform Editor, Off-Platform/Social Editor.

  • LI-JA1-WSJ

Company Overview:

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Requisition ID 2017-30089

Job Locations USA-NY-NEW YORK

Job Function News/Editorial

Business Area NEWS/WSJ

Job Area1 News

Job Area2 ..

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