Campaign Performance Analyst

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Job Description:

The Campaign Performance & Insights Analyst is responsible for executing custom content campaigns, tracking delivery, creating insightful performance reports and optimizing campaigns. The ideal candidate will have strong analytical skills, excellent communication and presentation skills and strong attention to detail. The Performance Analyst will partner with Campaign Operations, Planning & Strategy, Marketing and Sales to ensure campaign success and client satisfaction. Additionally, the Campaign Performance Analyst will identify reporting discrepancies and partner with Campaign Operations to trouble-shoot & resolve third party discrepancies. This role requires communication both with internal and external clients. The candidate must be insights-driven, patient, flexible, enjoy a fast paced environment, dedicated to client satisfaction and team oriented. The Campaign Performance Analyst must also possess superb time-management skills and the ability to multitask.

Responsibilities:

  • Recommend branded media strategy and oversee the distribution of branded content across different platforms. Work with multiple vendors to set up campaigns
  • Monitor delivery and optimize campaigns to ensure that we are on pace to deliver on KPIs and client goals
  • Provide actionable insights and best practices from proposal stage through end-of-campaign and provide proactive feedback to sales team for renewals
  • Create and deliver reports (Excel, PPT) informing customer of campaign successes and making recommendations for further optimization as needed.
  • Work closely with our Custom Studios team, Planning, Ad Ops etc. to support and provide analytics for all custom content programs.
  • Interact with internal & external clients and speak to the details of campaign performance.

Requirements:
  • 2 years minimum of online advertising and analytical experience.
  • Ability to multi-task and work efficiently within a fast-paced environment
  • Ability to work under tight deadlines
  • Intimate familiarity with the media landscape and social ad networks (including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms).
  • Understanding of analytics tools and ad-serving technologies. DFP/DFA, Native ad servers a plus,. Omniture, Google Analytics, Moat, IAS.
  • Understanding of ad-serving technologies. DFP/DFA, Native ad servers a plus.
  • Understanding of analytics tools. Omniture, Google Analytics, Moat, IAS.
  • Strong organizational and time management skills.
  • Strong written and communication skills
  • Knowledge of 3rd party vendors (Mediamind, Pointroll, DFA, Atlas, etc).
  • Ability to tell a story from the data.
  • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.
  • BA/BS preferred
  • LI-JA1-WSJ

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Business Area: STRATEGY - KNOWLEDGE UNIT

Job Category: Sales Ops/Planning/Support Group

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Req ID: 18419


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