The Marketing Associate for Dormify will be responsible for supporting and executing revenue-driving online and offline sales and marketing programs ensuring effectiveness and efficiency of ecommerce campaigns and providing marketing operations support as needed for online acquisition and retention-based performance marketing efforts. This role will work across all the Marketing channels including email, affiliate, paid online programs including programmatic, retargeting, and social and will involve significant analysis of the respective programs in these channels. Additionally, this role will work in supporting our newly launched Direct Selling program.
What you’ll do:
- Working in conjunction with the President, support the day-to-day activities associated with performance and affiliate marketing including executing initiatives that support our programming calendar
- Serve as day-to-day contact for external partners (affiliate partners, retargeting, refer a friend, etc)
- Collect, analyze and report on performance across multiple channels including email, affiliate, refer a friend and paid advertising
- Lead day-to-day management of Direct Selling program including recruitment, onboarding, distributing Starter Kits, reporting and accounting
- Educate teams throughout the organization on learnings, sharing insights, and market trends
- Have a BA/BS and 3+ years of online marketing/ecommerce experience.
- Are experienced with project management, organization and attention to detail with the ability to work well with different teams.
- Have excellent communication and partner management skills.
- Have knowledge of affiliate and email marketing and are excited to learn more.
- Have strong analytical skills and are ROI driven; including experience reviewing campaign performance results, making recommendations for future action and be comfortable with data.
- Have a borderline unhealthy obsession with Google Docs.
- Are always on the watch for new and interesting ideas and developments in the industry to incorporate into our overall strategies and tactics.
Get to know us:
Dormify breaks the rules of traditional dorm decor with a fashion-forward approach to styling small spaces. We create and curate exclusive products specifically designed for fashion-minded college students.
- You get the chance to be a part of something new and exciting.
- We’re an energetic, fun team that loves what we do. We work hard but find fun in what we do inside and outside of the office.
- We’re constantly innovating and changing the way college students shop for home décor. There are new ideas, new opportunities, and new areas of the business arising everyday.
- We have beds in our office.
Please send your resume and cover letter below.
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