Media Data and Analytics Manager

Position Summary

Our Team

The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving viewership to the Discovery Networks.

 

The Role

This role is a critical position within the Media Strategy and Analytics (MSA) department, specifically within The Media Lab pod. The Media Analytics Manager will assist in advancing MSA’s data and tech infrastructure. This includes maintaining and developing the data-driven media toolkit and on-boarding new data sources that allow for more granular multi-platform measurement. This role is a blend of media research, data science, and information technology.  Specific responsibilities include:

 

Under supervision of the Media Director and in partnership with the Media Research Coordinator, the Media Analytics Manager will focus on the below areas:

Responsibilities

  • Media Effectiveness
    • Generate tune-in conversion reports
    • Help identify trends that explain the ‘why’ behind performance
    • Ability to communicate complex quantitative analyses in a clear, precise, and actionable manner
  • Data-Driven Media Toolkit
    • Develop new tools to help close gaps in MSA’s measurement infrastructure
    • Constantly refine tools by adding new functionality and maintain tools by ensuring most recent data is added on a monthly/quarterly basis
    • Establish connectivity between various data sources
  • Multi-platform Measurement infrastructure
    • Innovative thinking to solve measurement challenges
    • Gain access to and on-board new data sources
    • Assist in calibration and processing of new data sets
  • Data Management & Visualization
    • On-going benchmark tracking of media performance metrics
    • Conduct analysis across various types of data sources
    • Create visualizations that make data more accessible and digestible
    • Process/organize large datasets for an accurate and holistic data management infrastructure
  • Key Relationships
    • Internal: Manage and develop direct report (Media Research Coordinator)
    • Internal: Partner with other pods in the MSA department to act as a resource by explaining reports, conducting learning sessions, and helping to make data digestible and accessible
    • External: Manage third party data providers and data science companies
  •  

Requirements

  • College degree within a quantitative discipline
  • 3+ years of work experience with data analysis and project management
  • Proficient in Microsoft Office systems, specifically in Excel
  • Self-starter, highly motivated, positive demeanour, excellent communicator, and able to juggle multiple assignments simultaneously 
  • Experience with programming language (SQL), statistical software (R, SAS), and data warehouses (Redshift)
  • Experience in Tableau Desktop Professional
  • Research experience within the television industry preferred
  • Solid foundational understanding of media concepts, terminology and buying models is strongly preferred
  • Solid foundation of Nielsen ratings required and experience with research programs such as NPower, TechEdge, Audience Watch, Lake5, Multitrack is a plus
  • Reasonable availability to respond to requests outside normal business hours as needed
  • Must have the legal right to work in the United States


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