Marketing Manager

Position Summary

Our Team

Join the team that positions, markets and messages for TLC, one of television's most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties and finely tuned project management skills.  TLC is a global brand available in more than 94 million homes in the US and 302 million subscribers in 194 markets internationally.  TLC is part of Discovery Communications, the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories.


The Role

The Marketing Manager will play a key role in managing consumer marketing for TLC initiatives, with overall goal of increasing viewership, reinforcing brand presence.  Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.



1. Project manage all aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes.
2. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
3. Brand manage programs/shows and core programming franchises.
4. Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
5. Coordinate execution of partnerships with external marketing partners.
6. Devise and implement creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
7. Provide strategy direction, clear feedback and key deliverable information to internal and external resources, including but not limited to Discovery's in-house "Agency".
8. Work seamlessly with digital, social media and press on communication plans and deliverables.
9. Assist in the development of promotions and advertiser sponsorship ideas.
10. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
11. Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
12. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.


  • 5+ years’ experience in marketing/advertising position. This is a position for a seasoned marketer.
  • Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
  • Experience marketing to diverse audiences preferred.
  • Proven project management and strategic marketing skills including budget management and media planning and promotions.
  • Experience not only in traditional media but social, digital, guerilla and experiential marketing.
  • Experience in modern media tactics and tools
  • Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
  • A keen analytic leaning but also possesses a creative flare.
  • Ability to multi-task while prioritizing workloads.
  • Self-starter but collaborates well in a team environment.
  • Must have proven prior experience in 360 marketing including social, experiential and guerilla
  • Meticulous attention to detail & strong organization skills.
  • Excellent written and verbal communication skills.
  • Passion for entertainment, pop culture.
  • Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
  • Must have the legal right to work in the United States.


Preferred qualifications

  • MBA/MA are a plus with right candidate.
  • Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.

Back to top