Dir - Network Comms & Media Relations
The Director, Network Communications and Media Relations will be responsible for developing the communications strategy and oversees all communications outreach on behalf of Science Channel, its talent and executives.
1. Develop overall annual communications strategy for Science Channel with a monthly game plan to execute against objectives to the consumer press, entertainment industry, ad sales market, cable industry, science and technology constituents, and the internal employee and management base.
2. Create, oversee and execute multiplatform communications and program publicity campaigns, including the development of press strategy for Science Channel, its programming and executives.
3. Assist in the creation and execution of national and local publicity initiatives in conjunction with advertising and promotion departments and other Discovery Networks departments.
4. Develop ongoing communications strategies to increase Network visibility among consumer and trade press.
5. Work with internal and external producers as well as subjects of programs to conduct research for background materials development, as well as coordinate media opportunities, and brief talent/executives for press interviews.
6. Write and edit press releases, kits and creative, and manage the flow of this information to television critics, editors and writers.
7. Pitch programming and network stories to press, follow up on media requests and develop close working relationships with members of the press.
8. Pitch programs, network stories and clips to digital news sources in coordination with digital/social team.
9. Develop and foster partnerships with like-minded organizations to extend the reach of Science Channel.
10. Manage outside public relations agency.
11. Develop and manage department budget.
12. Pitch executives for industry events and staff executives for panels and trade shows.
13. Organize press events, including seminars/panels, press briefings, media tours, screenings and presentations for the twice-yearly Television Critics Association tour, as applicable
7-10 years of hands-on media relations experience, with increasing levels of responsibility for campaigns and people management.
An entrepreneurial leader who has demonstrated ability to work under pressure, to meet tight deadlines within budgetary constraints, and to handle multiple projects simultaneously.
Proven track record of creating strategic communications plans.
Superb written, verbal and interpersonal skills are essential as is an ability to think creatively and generate new ideas.
Experience managing high profile talent and executives.
Must be an independent, fearless and strategic thinker who is a strong team player and willing to take responsibility for department oversight and management of executives.
Must be able to garner respect and trust from peers and professional colleagues.
Must demonstrate an ability to cultivate and nurture relationships with members of the media.
Well-developed Rolodex with extensive contacts and strong relationships within the media and trade press industry.
A broad knowledge of the television business, preferably with previous network publicity experience.
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