Trade Marketing Manager
Duration: fixed term contract for 12 months
Languages Required: fluent German and English
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
About The Role
Diageo invest significantly in direct-to-consumer brands building, and to achieve this we partner with our customers to influence at the point of purchase. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or don't see at the point of purchase. In the Customer Activation team you will partner with our customer teams to understand the needs of shoppers and customers and then collaborate with the marketing team to build the programmes and tools that guarantee amazing execution of our brands.
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In this role, you will sit right at the heart of business! You will work collaboratively with our sales teams to ensure they have all the insights, growth drivers and tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer and shopper behavior to achieve Diageo's financial and market share ambition.
With us, you can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!
Top Accountabilities
- Deep understanding of customer and consumer needs, through strong commercial skills
- Bring a strategic lens to activation planning, ensuring initiatives are customer- and channel-centric while rooted in commercial frameworks and business metrics
- Develop and implement comprehensive, rolling 360-degree activation initiatives that align with overall brand and portfolio priorities, from crafting an strategic plan to flawless execution and performance evaluation
- Lead external activation and shopper marketing agencies ensuring the delivery of best-in-class, data-driven concepts that elevate shopper engagement and drive conversion at the point of sale
- Orchestrate all elements of commercial activation with precision - from material and POS development to cross-functional briefings with key accounts, field sales, and agency partners while managing budgets with authority and efficiency
- Operating seamlessly within a matrix organization, leading internal cross-functional teams with influence and clarity, delegating effectively, and fostering alignment across levels
About You
- 5+ years experience as Sales or Marketing Executive equivalent - with a proven track record in business delivery
- Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail
- Project management experience
- Strong time management and prioritization skills
- High level of structure, mastering administrative basics
- Excellent communication and interpersonal skills to build relationships and partnerships internally and externally
- Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
- Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits
- An industry-leading parental leave policy
- Flexible working arrangements that suit your lifestyle
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.