Reserve Sales Executive

Job Title: Reserve Sales Executive

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

To build the Reserve Brands in these leading influencer outlets & accounts, delivering perfect luxury execution of the sales drivers (365 Essentials) across every consumer touchpoint within every target outlet.

This is a dedicated sales resource to drive equity and sales of the Reserve spirits portfolio by partnering for profit with the TLA/Pacemaker universe (on and off trade, as per in market RTC segmentation).

Role Responsibilities:

• Deliver equitable and long-term business relationships with all touch points in each of the leading influential TLA/Pacemaker customers (target min 30 per sales exec)
• Develop joint account plans for these customers that deliver and brilliantly execute the brand plans for targeted and agreed priority Reserve brands by outlet, based on rigorous consumer segmentation
• Collaborate with these customers to create and deliver tailored trade marketing programs that fit with customer needs, whilst adhering to global execution guidelines for the 365 Essentials (e.g., menus, parties and events, exclusive visibility, POS, promotions, etc.)
• Be the established and indispensable industry authority for each customer, to become increasingly influential within the outlets
• Create memorable experiences for consumers through our customers by working closely with the Reserve Consumer and Customer Marketing teams to create and deliver flawless execution of the joint Reserve / Account plan
• Own the total commercial relationship within each outlet, taking full responsibility for the outlet's sales, NSV and promotional efficiency (NRM).

Qualifications

• Driver's license
• 3-year diploma/degree will be advantageous

Experience

• 2-3 years sales experience essential, preferably in the FMCGG/beverage industry
• Must have developed expertise in the drinks industry and have in-depth category and product knowledge (intrinsic knowledge of cocktails an advantage)
• Previous experience in luxury selling (e.g., Super-Premium spirits, premium wine / champagne / top end F&B experience) an advantage

Key Skills

• Commercially strong with a good understanding of how luxury brands operate in the trade
• A passion for luxury and Reserve with an understanding of competitors, distributors and key customers: their businesses and their shoppers / consumers in the Reserve universe
• Strong account planning, selling and negotiating skills
• Strong relationship skills: proven ability to influence, persuade and network
• Good communication skills - both written and verbal; particularly strong presentation abilities.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

Client-provided location(s): Midrand, South Africa

Job ID: Diageo-JR1119828

Employment Type: FULL_TIME

Posted: 2025-11-11T18:54:30