Campaign Manager IV - Platinum

The Platinum Campaign Manager is a client advocate providing a seamless client transition from the Media Consultant to the onboarding and fulfillment stage, and then continuing to build that trusted relationship in the post-fulfillment phase. The Campaign Manager will navigate the client through all fulfillment steps, engaging necessary resources to produce an end-state that demonstrates digital and product expertise for a wide range of products.

The Platinum Campaign Manager is not an entry level position as the Platinum Campaign Manager is responsible for managing Premium Level products & advertising budgets. (All clients on baseline will be Premium level with monthly budgets of $5000 or greater) Specific KPIs will include Growth & Retention of assigned client base; This specific role has "proven ability to meet defined metrics. Compensation may be partially driven by client satisfaction and retention metrics. In addition, this role is responsible for Mentoring & training Analyst, Campaign Managers and Consultants.

Essential Duties and Responsibilities

Responsible to schedules and conducts an Onboarding Welcome Call with Client for all digital products with DexMedia.

  • Clearly and concisely establishes expectations for onboarding timeline based on products purchased and expectations set at time of sale.
  • Build rapport and trust with the client. Reviews and consults on more complex products such as SEM and SEO to clearly define product and process expectations
  • Onboarding includes the entire setup, build, load & launch of SEM program. (SEM Premium product greater than $5000)
  • Works with client to fully understand client's business strategy and advertising specific value metrics.
  • Call requires full knowledge of digital products & high digital expertise in order to engage and educate client, emphasize expectations & maximize overall client experience and satisfaction.

Responsible to schedules and conducts an Onboarding Welcome Call with Client for all digital products with DexMedia.

  • Clearly and concisely establishes expectations for onboarding timeline based on products purchased and expectations set at time of sale.
  • Build rapport and trust with the client. Reviews and consults on more complex products such as SEM and SEO to clearly define product and process expectations
  • Onboarding includes the entire setup, build, load & launch of SEM program. (SEM Premium product greater than $5000)
  • Works with client to fully understand client's business strategy and advertising specific value metrics.
  • Call requires full knowledge of digital products & high digital expertise in order to engage and educate client, emphasize expectations & maximize overall client experience and satisfaction.

Facilitates issue resolution on behalf of client with internal & external onboarding resources. Campaign Manager is the central point of authority for onboarding decisions allowing issues to be addressed in a timely manner. Campaign Manager has the ability to process payments, collect funds, and make claim adjustments RECOMMENDATIONS as deemed appropriate for the Platinum level.

  • Ability to handle other/transitioned escalated accounts and build confidence with clients and Sales partners through expertise.

Completes pre-review of all live products in preparation for MONTHLY reviews with client.

  • This responsibility requires full knowledge of client advertising program and understanding of results expected and achieved, and the ability to discuss increases, decreases, or changes to clients advertising program.
  • Campaign Manager will educate client, provide recommendation, and implement program changes to increase overall digital performance.
  • Can include internal review with expert
  • Required Monthly optimization of Premium SEM program to drive the optimal results for the client.
  • Campaign Manager will have authority to escalate issues if program is not achieving expected results.
  • Schedules and facilitates reviews of other products, leveraging internal or external experts when needed.
  • Campaign Manager has full understanding of product and exhibits product knowledge and digital expertise in order to educate client, build on client enthusiasm and confidence regarding purchase.

Assist in training of new employees through side by side demonstrations of daily activities as well as teaching more advanced techniques AND Mentoring Others.

  • Act as a Subject Matter Expert for analytic tools; provide SEM education to business unit and other internal departments.

Pre-Sale support to prove value of advertising products & services. Sales Support will include both clients facing as well as teleconference. Preparation of advertiser proposal recommendations maybe requested as well.

Minimum Qualifications

  • Must be 18 years of age or older.
  • Must successfully complete pre-employment screening process.
  • High level of expertise in digital products and industry verticals,
  • 2+ years of related Experience
  • Required 1.5+ years of Search Engine Marketing experience
  • Google Adwords Certification – can complete during initial training but is a requirement prior to assignment of client baseline.
  • Bing Certification

Additional Knowledge, Skills, and Abilities

  • Understands the business environment, anticipates trends, and develops strategies to assist clients.
  • Excellent interpersonal and customer service skills
  • Ability to build rapport and trust over the phone or via other media (IM, chat, JoinMe, etc…)
  • High Level of expertise in digital product knowledge and industry knowledge including:

o SEM

o SEO

o Websites

o DBA

o Bundles

o Social Media/Facebook

o Yext Powerlistings

o Google Plus Pages

  • Google AdWords certification
  • Excellent computer/systems skills including working knowledge of:

o VISION/AMS

o Salesforce/Service Cloud

o KGEN/VAST

o I3 Phone System

o Microsoft Office Suite

  • Superb verbal and written communication skills including excellent grammatical, spelling and proofreading skills
  • Excellent attention to detail and organizational skills
  • Must by organized & ability to multitask, handle follow-up and tracking on a large client base
  • Self-Motivated, innovative and team player

Education

Please list below, the minimum education required to perform this position. (Please list one of the choices below: High School Diploma/GED, Associate's Degree, Bachelor's Degree, Master's Degree, or Doctorate Degree)

High School Diploma/GED required

Associate's Degree or higher preferred

Experience

Please list below, the minimum experience required to perform this position. (Please list one of the choices below: Less than 2 years, 3 to 4 Years, 5 to 8 Years, 9 to 12 Years, More than 12 Years)

2+ years of related experience

Required 1.5+years of Search Engine Marketing experience

At DexYP, we champion and empower our clients to thrive in today's competitive environment and we feel good about that. We specialize in providing them the tools they need to compete against the big guys, the national chains that are dominating the marketplace. These tools will save them time, money and keep them connected with their customers, wherever they may be. They also allow them the ability to control their operations at anytime, anywhere, from the palm of their hand.

Why choose DexYP?

Our team members are our most valued asset. We give them the chance to grow their skill set and take their career as far as possible. They work hard, make great money and have fun doing it. You'll be a part of a strong and stable company that's current client base exceeds 700,000 and who's forecasted 2017 sales are over $2 billion. You'll feel good about what you do and that you're making a difference by supporting local business across the country to help ensure they continue to succeed and survive.


Meet Some of DexYP's Employees

Cameron D.

Campaign Manager

Cameron champions client goals and serves as a partner for every step of the business’ journey. He also helps adjust campaigns to meet smaller milestones based on campaign analytics.

John W.

Executive Vice President

John oversees the big-picture operations at Dex Media, which entails producing and serving all print and digital offerings. His goal is to align the entire organization and engage clients.


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