Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.
Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.
We operate on three values:
- Circularity - We’re taking the circular economy mainstream. Changing people’s relationship with clothes and making it easy to choose options that are kinder to the planet.
- Self expression - We’re a space for self expression that encourages millions to explore, connect and find their identities through style.
- Opportunity - We’re building a home of fashion where everyone feels welcome and anyone can succeed on their own terms.
The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Commercial teams and are an integral part of making sure our business is as data-driven as possible. Insights is comprised of four key groups whose structure mirrors the structure of the teams we support and the company's priorities as closely as possible:
- The Buyers Group and Sellers Group: these two groups are the focal points within the business for analysis and insights into their respective users. They are responsible for building a deep and nuanced understanding of the full user lifecycle.
- The Core Marketplace Group: this team is focused on understanding and supporting core capabilities that improve the overall quality of the user experience in our marketplace, including payments, shipping, and making the user experience safer and smoother for all of our users.
- Strategy & Marketing Group: this team brings together analysts who look after overarching strategy topics, market research, as well as supporting our global marketing teams and localised efforts in our key markets (UK, US, AU, EU).
We are currently looking for a number of commercial analysts to join our Strategy & Marketing group to support our various marketing channels including a CRM Analyst to work closely with our CRM team, and a Brand Marketing Analyst to support our global Brand, Social, PR and Partnerships teams.
- Strategic thinking and analysis: you will be expected to become a strategic thought partner for the marketing teams you support, using a variety of data sources and analytical techniques to help shape marketing direction and decisions.
- Campaign support and ROI modelling: you will help the business build and iterate our marketing mix and attribution models to refine how we measure the ROI of marketing activities.
- For CRM: you will help the CRM teams design and test campaigns, and conduct post-campaign analysis to drive learnings and insights. The nature of post campaign analysis will vary depending on the campaign, but may include setting up dashboards, user behaviour deep dives, and comparison of test and control groups (including possible multivariate analysis).
- For brand: You will work with other analysts in the team to develop and implement holistic measurement techniques and refine the existing approach for how we measure the ROI of marketing activities, particularly for non-digital forms of marketing like OOH.
- Getting things set up BAU support: You will work closely with our MarTech team to improve existing data integrations (e.g. with our CRM tool Braze), and to implement new tools and tracking across our marketing ecosystem. You will help surface this data in our self-service BI tool Looker, train the team in new team-specific Looker functionality, support the team in tracking and analysing key trading and performance indicators around our marketing channels.
- Making sure the business knows the numbers: you will become a key point of contact within the team you support for all things data, and you will engage with various stakeholders across the business to ensure decisions are as data-driven as possible.
- Proven track record in marketing analytics with a wide range of experience under your belt, preferably in a digital marketplace and/or mobile first environment that relies on a mix of online and offline marketing channels.
- Experience in building complex marketing ROI or attribution models using statistical/ econometric modelling techniques, such as regression is a must
- An analytical mind with great problem solving skills and a love of numbers
- Strong commercial awareness and a proactive attitude to make a difference and drive impact
- Strong proficiency in SQL and the ability to work with large, complex and sometimes fragmented datasets
- The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
- Experience delivering in a high performing, data-driven product team
- A hunger to learn, natural curiosity and a keen eye for detail
- A strong sense of ownership and highly organised nature
- [Preferred] Familiarity with CRM tools (we use Braze) and BI reporting tools like Looker or Tableau
- [Preferred] Experience in A/B testing
- Learn and Grow: We want to give our people the opportunity to learn. We offer a personal learning budget for every employee and also sponsor and run a myriad of programs, conferences and meet-ups to up-skill our employees and enhance their journey with us.
- Wellbeing: We care about our employees' wellbeing. We offer healthcare, an EAP (Employee Assistance Programme), a cycle to work scheme, weekly yoga sessions, a discounted gym membership and eye-care vouchers.
- Mental Health: Our employees' mental health is a top priority. We offer Headspace access and subsidised coaching and counselling appointments. We also have trained mental health first aiders available.
- Work/Life Balance: We offer a hybrid working model to provide a healthy work/life balance for our employees. We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees.
- Family Life: We offer flexible working, generous maternity/paternity and parental leave policies, which include adoption and paid time off for fertility treatments. We also offer life insurance, a pension scheme and parent and carer support.
- Office Life: We provide healthy snacks, tea and coffee in our offices. All of our offices are also dog-friendly! Do your best work with your best friend.
- Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials, such as quiz night, games night, movie night and more...we’ve taken this virtual for now!
Equality and Diversity Monitoring
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.
We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).
Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities. Further information regarding the definition of disability can be found at: www.gov.uk/definition-of-disability-under-equality-act-2010
Reasonable adjustments will be made available should you be invited to interview.
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