Marketing Analyst

Overview

Purpose:  DentalOne Partners, Inc. (DPI) is one of the nation’s leading Dental Support Organizations, with over 165 practices in 13 states.  The Marketing Analyst will utilize data and analytics to provide insight into marketing strategies and overall business effectiveness.   This position will help design and implement analytical reports to track the performance of the marketing department as well as other key company initiatives.  This position will also support the financial operations and forecast modeling for the department.  This is meant to be a cross functional role with frequent interactions between the marketing, information technology, finance, and accounting teams. 

Responsibilities

Essential Functions:

 

  • Analyze marketing campaigns to identify insights on response rates and tactical ROI
  • Design and implement reports to track company and marketing performance down to the practice level in an executive friendly visualization
  • Act as intermediary between marketing and information technology departments to create clearly defined requirements for data needs
  • Own and maintain marketing metric database with key operational and customer metrics that will feed into marketing mix model
  • Review vendor invoices and support month end process to ensure that expenses are allocated appropriately to practices
  • Support development of presentations for quarterly Board Meetings by providing data and analytical documentation
  • Participate and support the annual marketing planning process

Qualifications

Knowledge/Skills/Abilities:

 

Knowledge:

  • Qualified candidate must possess a Bachelor’s Degree in marketing, management information systems, finance, accounting, or other business-related or technical major
  • At least 2-4 years of experience performing business analysis and/or creating performance reporting; experience in multi-location industry is a plus
  • Strong knowledge of Excel and ability to work with Pivot tables and other advanced excel functions
  • Proficiency in SQL or other relational databases

Skills:

  • Excellent interpersonal and communication skills. Must be able to work effectively across organizational and functional boundaries with the ability to build credibility with various internal customers
  • Strong attention to detail and accuracy
  • Excellent analytical and problem solving skills
  • Strong work ethic and ability to meet deadlines and handle last minute requests
  • Excellent working knowledge of Microsoft Suite including Excel and PowerPoint
  • Intermediate skills using query and scripting languages to perform data analysis
  • Ability to acquire and integrate data from multiple data sources

 

Abilities:

  • Self-starter with organizational skills and the ability to work on multiple projects at any given time
  • Ability to adapt quickly to change and drive projects to completion under strict time constraints
  • Exhibits ability to work both independently and in a team setting
  • Candidate needs to have schedule flexibility to meet demands of projects and deadlines

 

Work environment/Conditions:

  • Office environment

 

Disclaimer:  The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. DentalOne Partners’ management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.


Meet Some of DentalOne Partners's Employees

Melissa M.

Senior Vice President, Operations

Melissa partners with 59 practices in the West region to set each team up for success by making sure in-office Operations Teams and support services are ready for patients.

Tanya F.

Operations Leader

Tanya oversees daily operations to make sure doctors in supported practices are successful and focused on dentistry—not administration. She also makes each day a new opportunity to strengthen and support her team.


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