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Deloitte

Search Engine Optimization Consultant – Content Focus

Search Engine Optimization Consultant – Content Focus

(Experience Delivery Marketing & Communications, Deloitte Services LP)

Responsibilities:

Deloitte Services LP is seeking a content-focused Search Engine Optimization (SEO) Consultant to join the national digital marketing team delivering strategy, solutions, and services focusing on digital presence.

The scope of natural search responsibilities relates to content ideation and on-page consultation, including keyword research, competitive analysis, content optimization, social and other channel integration, more. The manager will also play a key role in the tracking and reporting of key performance metrics for natural search.

Requirements:

  • 3 - 4 years of full-time digital and/or marketing experience preferred
  • Breadth of agency and/or in-house SEO expertise:
  • Experience ideating and launching content campaigns
  • Ability to compile and analyze search data and metrics and present formal recommendations to leaders using PowerPoint and/or MS Excel
  • Ability to lead training sessions or instructive meetings with diverse groups
  • Deep understanding of web analytics and campaign measurement – ability to create diagnostic or analytical reports in Excel required, along with experience with KPI definition and reporting; VoC and UX testing (e.g., A/B, Optimizely) a plus.
  • Experience with SiteCatalyst a plus
  • In-depth experience with two or more of the following SEO tools required: SEMRush, Moz, DeepCrawl, Majestic, Ahrefs, Screaming Frog, BrightEdge
  • Other technological:
  • Strong understanding of capabilities of Web platforms, marketing automation and social media tools
  • Experience with content management
  • Excellent verbal and written communication skills:
  • Comfortable interacting regularly with business owners of all organizational levels, presenting complex information in a way that is easy to understand, and tailoring it to different audiences, including Deloitte leadership (e.g., present clear business choices or actionable steps, rather than a technical breakdown of the problem)
  • Ability to offer and defend solutions to business problems based on experience and best practices
  • Collaborative working style to build relationships, including collaborating with global colleagues on a global platform
  • Strong project management and vendor/supplier/agency management skills
  • Ability to triage and prioritize many competing needs, monitor and maintain momentum on a number of concurrent projects for numerous internal stakeholders
  • Experience building brand awareness using digital channels a plus
  • Ability to work in a matrixed organization; experience in large corporate setting a plus
  • Flexibility, adaptability, and willingness to travel required
  • SEO/digital agency experience a plus
  • Bachelor's Degree

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Requisition code: E18WESCASCGZ110-DD

Job ID: c44e84317859f4edcab18e53f1ea91f1
Employment Type: Other

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