Advertising, Marketing and Commerce – Programmatic Generalist/Senior Consultant
Deloitte Digital –Advertising, Marketing and Commerce – Programmatic Generalist/Senior Consultant
Businesses that partner with Media Solutions come in all shapes, sizes and market caps, and no one advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Work you'll do
- Build and maintain strong knowledge of DoubleClick Bid Manager (DBM). Own media strategy and optimize campaigns directly when needed.
- Baseline proficiency in Google Analytics 360
- Baseline proficiency in DCM
- Serve as a liaison with clients and drive/own project workstreams
- Provide detailed account analysis to ensure our clients' media spend is optimized
- Monitor and become an expert on the competitive landscape.
- 5 years of relevant work experience in advertising sales, marketing, consulting, or media.
- Strong familiarity with online media buying and selling processes and a base knowledge of DSPs, SSPs, and Ad Exchanges.
- Demonstrated strategic and analytical sales approach.
- Online advertising campaign optimization experience required.
- Ability to work collaboratively in a team setting both internally and externally.
- Demonstrated the ability to be flexible/adaptable in exercising judgment in a dynamic environment.
- Strong ability to navigate ambiguity and manage competing priorities.
- BA/BS degree
Deloitte Consulting Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm.
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Requisition code: E18EASCSRCDD007-DD
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