Vice President, Marketing


DealerSocket is seeking a VP of Marketing, an executive position tasked with creating a successful go to market strategy. Reporting into the Chief Marketing and Sales Officer, this role will focus on lead generation, sales enablement, product marketing, and branding.


  • Develop and execute a go to market plan that results in substantial revenue growth for the organization.
  • Partner with Sales to provide leads, campaigns and sales collateral, prospect database and sales enablement tools, including website and digital content.
  • Own and maintain the annual marketing plan and budget
  • Develop marketing team to own all facets of marketing- including content, website, demand generation, PR, analytics, SEO/M, events, etc.

  • Marketing leadership experience with a B2B SaaS company
  • Extremely high attention to detail
  • Humility, hunger and eagerness to grow and improve
  • Ability to work productively with internal groups, including executive team and board
  • Experience with modern strategies for inbound and outbound lead generation
  • Prior experience driving Customer Retention marketing initiatives
  • Ability to partner with sales team to optimize customer buying journey
  • Strong project management, planning and budgeting skills
  • Excellent written and verbal communication skills; strong presentation skills
  • Possesses a strong sense of urgency and ownership over projects and deliverables
  • Working knowledge of Salesforce and Marketo
  • Ability to "roll up your sleeves" and dive into projects with the team
  • Track record of delivering results

  • Proven experience developing lead / demand generation program & strategies for a B2B SaaS or similar company
  • Several examples where you have successfully partnered with Product and Sales teams to achieve Product Marketing consistency and success
  • OVERALL EXPERIENCE: At least 5 years' experience managing the strategic development and execution of marketing activities in a software environment
  • EDUCATION: Bachelor's degree in Marketing, Business, or related field; MBA, preferred
  • LOCATION: Local to or willingness to relocate to Dallas, TX, San Clemente, CA, or Draper, UT

Meet Some of DealerSocket's Employees

Justin D.

Sales Director

Justin works in conjunction with the DealerSocket Sales Team to ensure that dealerships across the country know exactly how the company can benefit their businesses.

Alex A.

Customer Support Representative

Alex acts as DealerSocket’s go-to guy for answering and solving user questions and issues, from technology malfunctions to training on new application techniques.

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