Senior Marketing Manager - 高级市场经理
- Wuxi, China
•Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.
•Implements the global marketing strategy in identified product line or geography.
•Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.
•Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.
•Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.
•Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.
•Translates the global brand strategy for the identified product line or geography.
•Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.
•Manages marketing and sales systems and processes including the customer satisfaction measurement process.
•Leverages relevant channel staff, knowledge, or processes; integrates Voice of the Customer into marketing plans.
•Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.
•Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
•Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.
•Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
•Persuades - Using compelling arguments to gain the support and commitment of others.
•Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
•Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
•Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
•Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
•Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.
•Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.
•Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
•Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
Education, Licenses, Certifications
•College, university, or equivalent degree in Marketing, Sales, Business Administration or related subject required.
•This position may require licensing for compliance with export controls or sanctions regulations.
•Strong experience required, including supervisory experience.
•Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
with solid marketing & relevant industry experience, MBA will be a plus.
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